SONIC(R) Introduces Line of Sundae Shakes and New Bold, Spicy Hot Dog Option

OKLAHOMA CITY, July 5, 2011 // PRNewswire // -- It's summer, it's hot and SONIC®, America's Drive-In®, is celebrating with flavorful new menu items in July and August. Just in time for National Hot Dog and Ice Cream Month, SONIC is offering for a limited time the Baja Dog and a line of Sundae Shakes.

SONIC's new Sundae Shakes are available in three 100% sippable flavor adventures – Turtle, Strawberry Dream and Classic Hot Fudge. The treats are all served in SONIC's new metallic-looking cup, specially designed to resemble the classic metallic cups from vintage soda fountains and ice cream parlors.

Since launching in March, SONIC's new line of Premium Beef Hot Dogs has quickly become a customer favorite. The Baja Dog adds some spice to the Premium Beef Hot Dog menu line up, all at $1.99 each.

"Only SONIC offers customers unique, premium menu items and allows them to feed their own creativity through personalization," said Danielle Vona, chief marketing officer for SONIC. "These limited time menu options are excellent additions for our guests."

Bold and Spicy Flavor

For the Baja Dog, SONIC tops a Premium Beef Hot Dog with melty pepper jack cheese, tomato slices, diced onions and spicy jalapenos all on a warm, poppy seed bun.

Three Strawsome Flavors

The new Sundae Shakes are available in three flavor adventures and are all served in the new metallic cup:

  • Turtle – Real ice cream hand-mixed with chocolate syrup and nuts, finished with whipped topping, caramel, more nuts and a cherry.
  • Strawberry Dream – Real ice cream hand-mixed with real strawberries and finished with whipped topping, more real strawberries and a cherry.
  • Classic Hot Fudge – An American original, perfected by SONIC. Real ice cream hand-mixed with hot fudge and finished with whipped topping and more hot fudge.

About SONIC

SONIC®, America's Drive-In® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant –398,929 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $1.3 million dollars to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC's commitment to education.

SOURCE SONIC, America's Drive-In

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