Edible Arrangements(R) Invites America To Take The Pledge!
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Edible Arrangements(R) Invites America To Take The Pledge!

New Initiative Encourages Healthy Eating To Promote Happiness

WALLINGFORD, CT, August 9th, 2011 // PRNewswire // — The Fruit Experts® at Edible Arrangements® are celebrating the launch of their new campaign inviting America to take "The Pledge of Health and Happiness" from August 7-13th on Facebook or at any of Edible Arrangements' 1,000 store locations. The Pledge of Health and Happiness is a simple call to action and challenge to eat at least one half plate of fresh fruits and vegetables per day, the new USDA recommendation, for the rest of the summer and beyond.

With obesity on the rise, the USDA has introduced the new food icon Myplate to serve as a quick and visual reminder to make healthy meal and snacking choices. The plate demonstrates that one half of a person's daily food intake should consist of fresh fruits and vegetables, which can be a challenging percentage for busy Americans to stick to on a daily basis, but a necessary challenge to take on because a healthier lifestyle leads to greater happiness.

According to an Edible Arrangements recent Happiness Survey conducted by Harris Interactive, 95% of U.S. adults surveyed agree that maintaining a healthy lifestyle is an important factor in a person's overall happiness.

"The Pledge of Health and Happiness" is part of Edible Arrangements' Random Acts of Happiness® (RAOH) campaign, a nationwide non-profit program benefiting Big Brother Big Sisters. The finalists for the contest within this program are now posted at actsofhappiness.com with over 24,000 votes to-date.

From August 7 – 13, Edible Arrangements®, invites consumers to "Take the Pledge" and help raise awareness that healthy eating choices lead to happiness. Edible Arrangements® is rewarding each individual who takes the pledge with a free Pineapple Daisy Pop as a little "Random Act of Happiness" to kick start the pledge. Consumers can sign the pledge at any of Edible Arrangements' 1,000 store locations nationwide or on Facebook.com/EdibleArrangements. Additionally, Happiness Ambassadors from Edible Arrangements® and Big Brothers Big Sisters will be positioned throughout New York City on August 9th, inviting participants to take the pledge.

"As the leader in real fresh fruit arrangements, we want to encourage people to lead a healthier lifestyle, which we know is a key ingredient to living happier," states Steve Thomas, VP of Marketing at Edible Arrangements. "Big Brothers Big Sisters, our partners for Random Acts of Happiness, also shares our passion for healthy living and we are thrilled that they are once again working with us on this new initiative."

The Pledge of Health and Happiness:

  • I pledge to eat a daily serving of fresh fruits and vegetables
  • I pledge to make right meal and snacking choices such as incorporating daily fresh fruits and vegetables into my daily diet
  • I pledge to eat at least one half plate of fresh fruit and vegetables per day for the rest of the summer

About Edible Arrangements®

CEO Tariq Farid launched Edible Arrangements® with his brother, COO Kamran Farid, in 1999 in East Haven, CT, after years in the floral industry. Edible Arrangements® International, Inc. is the leading purveyor of fresh fruit arrangements perfect for everyday occasions and special events. Stores are located in the United States, Canada, Puerto Rico, the Middle East, Italy, India and Hong Kong. Order at a local store, at 1-877-DO-FRUIT, or online at EdibleArrangements.com. All franchise offerings are made only by Franchise Disclosure Document.

About Big Brothers Big Sisters

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters' mission is to provide children facing adversity with strong and enduring, professional supported one-to-one relationships that change their for the better, forever. Headquartered in Philadelphia with a network of about 370 agencies across the country, Big Brothers Big Sisters serves nearly 250,000 children. Learn how you can positively impact a child's life, donate or volunteer at BigBrothersBigSisters.org.

About Random Acts of Happiness®

A non-profit campaign dedicated to raising awareness about happiness, encouraging optimism and celebrating role models and good deeds, benefiting Big Brothers Big Sisters. Edible Arrangements® launched Random Acts of Happiness® in May 2011 as an online campaign (actsofhappiness.com) inviting both individuals and groups to enter a nationwide contest from May 2011 through August 2011 and share the actions that they are taking to promote the importance of spreading happiness throughout one's community.

Survey Methodology

This survey was conducted online within the United States between March 29th and 31st, 2011 among 2,105 adults (aged 18 and over) by Harris Interactive on behalf of Edible Arrangements®. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact April Kay (203) 774-8057.



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