Las Vegas, NV (Grassroots Newswire) As part of its commitment to providing proven marketing solutions to small and mid-size businesses, AlphaGraphics awarded 24 individuals the Direct Marketing Association's (DMA) Fundamental Direct Marketing Certification last week at its annual conference in Las Vegas.
The program, which has certified 74 individuals, includes training on campaign development, marketing databases, direct mail, metrics and results tracking, email marketing and social media. The courses prepare individuals for an industry that is continually changing.
"This comprehensive training, facilitated by the most reputable direct marketing association in the world, equips our franchisees, and ultimately their team members, with additional tools to provide clients with superior marketing solutions," said Jesse Himsworth, Director of Marketing for AlphaGraphics. "Today's marketplace evolves so rapidly that it is critical to stay ahead of the curve. This certification enables AlphaGraphics to make the most of its clients' marketing budgets, using a cross-media and multi-channel approach."
To coincide with the conference, AlphaGraphics also unveiled a new branding identity that better represents the full-service business and marketing communications solutions the company offers. Given the nature of the Fundamental Direct Marketing Certification program, the conference was an appropriate place to reveal this new direction.
With the rebranding, AlphaGraphics will expand its marketing communications services to include direct marketing, branding and identity, email marketing, online marketing, mobile marketing and ePublishing.
"For AlphaGraphics, it's about more than just adding the word 'marketing' to our tagline," Himsworth said. "It's about evolving our services to help small and medium-sized businesses become more successful and profitable. The Fundamental Direct Marketing Certification validates this evolving business philosophy, as it proves that AlphaGraphics and its owners are 'walking the walk' when it comes to full-service marketing solutions."
AlphaGraphics plans, produces and manages marketing communications for business at nearly 300 owner-operated, locally based business center locations worldwide. Backed by state-of-the-art technology, the world's highest quality standards and a global network, the company's trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. To learn more, visit http://www.AlphaGraphics.com.