August 17, 2011 // Franchising.com // Winston-Salem, N.C. – East Coast Wings & Grill, a fast casual wing chain with 19 locations throughout North Carolina, announces the appointment of Stephanie Morris as Vice President of Marketing.
Morris, who most recently served as vice president of Leapfrog Marketing, PR & Design, will oversee all facets of consumer and franchise marketing at East Coast Wings & Grill. She will be responsible for promoting the company's mission, enhancing national brand awareness and strengthening franchise lead generation.
"Investing in the skills and experience of an ambitious and well-experienced marketing executive perfectly complements our aggressive growth plans," said CEO Sam Ballas, noting the company's plans to have 30 restaurants opened and operating nationwide by the end of 2011. "We couldn't be more pleased to welcome Stephanie into the East Coast Wings & Grill family."
A seasoned professional with nearly 20 years of experience, Morris brings a wealth of marketing, public relations and journalism knowledge to East Coast Wings & Grill, including expertise in agency workflow processes. Morris began her career developing and implementing the marketing tactics for a regional physicians group, followed by a seven year stint at the second largest community college in North Carolina. Before joining East Coast Wings & Grill, she represented a robust client list at Leapfrog Marketing, PR & Design.
"East Coast Wings & Grill is the perfect opportunity to work with one of the franchise industry's up-and-coming players and enhance a franchise network that is poised for aggressive growth in various markets throughout the United States," Morris said. "I look forward to promoting the brand and driving its success well into the future."
East Coast Wings & Grill, a fast growing casual dining chicken wing franchise, has 19 locations in North Carolina and expects to have 30 opened by year end 2011 throughout the country. The franchise concept not only caters to the chicken wing lover, which hit previously unseen levels of popularity in 2009 including the sale of more than 13 billion whole chicken wings, by offering 75 flavors and 675 combinations of buffalo style wings, but also salads, wraps, sandwiches, burgers and more, all using fresh not frozen ingredients. To learn more about the franchise concept or about exciting franchise opportunities please visit www.eastcoastwings.com for more information.