MOOYAH Launches Facebook Promotion To Benefit Bradie James’s Foundation 56

Better Burgers, Fries & Shakes Unite To Battle Breast Cancer

October 25, 2011 // Franchising.com // Dallas, TX – Since it entered the better burger scene with a bang in 2007, MOOYAH has been making noise with its quality, family friendly approach to fast casual dining. And now, with a fresh new microsite launch that includes a community page, MOOYAH is teaming up with Bradie James’ Foundation 56 to fight breast cancer.

During National Breast Cancer Awareness month in October, MOOYAH has pledged to donate $1 for every “like” on its Facebook page at facebook.com/Mooyah. The goal is to raise $5,600.

Foundation 56 is a breast cancer outreach program founded by Dallas Cowboy star Bradie James, who created the non-profit as a tribute to his mother after she died of breast cancer in 2001.

“She was a very courageous woman and we want to give back to help a cause she was passionate about,” James says. “Foundation 56 is all about her legacy and a son’s love for his mom.”

The Foundation supports education, mammogram screenings, diagnostic testing, and social therapy programs that effectively promote awareness and provide on-going services and resources to breast cancer patients and survivors.

“Bradie James’s Foundation 56 is an outstanding organization that we are proud to support,” says Alan Hixon, MOOYAH president. “Our brand strives to be about community, and breast cancer is something that touches every community. We’re committed to supporting Bradie and Foundation 56 in the fight against breast cancer.”

The partnership is part of MOOYAH’s new guest-centric microsite, www.MyMOOYAH.com, a complement to Mooyah’s existing web site. The MyMooyah site features comprehensive nutrition information, a new community page, and fast feedback portal where customers can tell MOOYAH what they think, want, or need in under a minute.

The site’s survey page lets guests provide more in-depth feedback. Each completed survey is entered for a chance to win free burgers for a year.

“Technology is a big component of connecting with our fans. We want to reach our customers through social channels like Facebook and Twitter, and we want to make it easy for them to share through our fast feedback and survey on myMOOYAH.com,” explains Hixon.

MyMOOYAH.com’s community page is starting with Foundation 56, but it’s not going to stop there. Plans are in the works to feature the many ways MOOYAH is helping communities by supporting local and charitable organizations.

“MOOYAH is a brand that appeals to everyone because of our atmosphere, the high quality of food, and the customizable menu that lets every guest have their burger, their way. We’re lucky to have such loyal fans and we hope to encourage that same brand loyalty to raise awareness and funding for Foundation 56,” says Hixon.

About MOOYAH Burgers, Fries, & Shakes

MOOYAH Burgers, Fries, & Shakes is an emerging leader of the “better-burger” fast casual segment.

The family friendly menu features made-to-order hamburgers using 100-percent fresh American beef; freshly baked buns, hand-cut French fries made from high quality Idaho potatoes, and handcrafted 100-percent ice cream shakes.

Ranked #1 in Fast Casual’s “2009Top 100 Movers and Shakers,” MOOYAH, the popular Frisco, Texas based company, offers online and text message ordering, and a cookout trailer for corporate, social and fundraising events.

MOOYAH began franchising in 2007. More information is available at www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

Contacts:

Amy Power
amy@powerpublicrelations.com
214.693.2146

Kate Hall
kate@powerpublicrelations.com
318.564.5442

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