Subway's 'Eat Fresh' Option Proves Popular in Middle East and Africa
NORWICH, UNITED KINGDOM--(Marketwire - Oct 31, 2011) - Subway began life in the United States 46 years ago as of August 2011. In that time, it has grown into an internationally recognised brand with more than 35,000 outlets.
Its growth in the Middle East and Africa has been particularly explosive. Bahrain was blessed with the first Subway store outside of the US in 1984 and today there are 300 stores in the two regions.
Subway's phenomenal rise in becoming an internationally popular brand has a lot to do with its innovative approach to fast food, says Tabet.
"I believe the top factor is our 'Made Fresh' tagline that people can see as soon as they enter one of our stores. People can really see the bread being baked and the sandwich being prepared freshly in front of them with fresh produce."
Another primary factor is that Subway offers a true alternative to other fast food chains that typically serve food with a high fat content. The case of Jared Fogle, an American who managed significant weight loss through a 'Subway diet' kickstarted this trend, states Tabet.
Read the full report for Subway MEA at: http://www.africanbusinessreview.co.za/reports/subway-mea
About Subway MEA
Subway originated in the US in 1965 and opened its first store in the Middle East and Africa region in 1984. Serving freshly made sandwiches, the franchise employs 2000 - 2,500 people in the region indirectly, and by the end of the year hope to have opened 80 extra restaurants in the region.
About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.africanbusinessreview.co.za/.