Tuscaloosa HoneyBaked Ham Store to Cook up Southern Holiday Hospitality in Community Ravaged by Natural Disaster

New Store to Open Following Devastation from April 27 Tornadoes

TUSCALOOSA, Ala.--(BUSINESS WIRE)--The HoneyBaked Ham Co. and Café in Tuscaloosa was one of the 650 businesses destroyed or damaged by the April 27 tornadoes. Now, after a daunting six-month recovery, HoneyBaked Ham and Café is proud to announce that it will reopen with a renewed focus on bringing Tuscaloosa families together for the holidays, this year more than ever.

“Family is at the core of the HoneyBaked Ham legacy. Our corporation and franchise owners are committed to enriching the communities in which they operate”

HoneyBaked Ham has been an integral part of family gatherings for generations. The business has been operating in Tuscaloosa for more than a decade under the ownership of Sandee White. In addition to providing center of the table ham and turkeys for hundreds of community families, the store provides catering to many of the area hospitals and the local university.

“Everyone in our community has either been personally impacted or has a friend, family member or neighbor who has been displaced as a result of the storms,” said White. “Our local economy has taken a brutal beating from the disruption to business operations. However, in the face of unprecedented adversity, myself and my employees are more dedicated than ever to rebuilding this community. We are passionate about keeping the holidays alive for our neighbors.”

With assistance from The HoneyBaked Ham Company retail division, a temporary store located in the food court at 1701 McFarland E Ste 100 will open November 11, 2011 in order to help Tuscaloosa families continue to honor their family traditions and enjoy the special family gatherings that often include The HoneyBaked Ham or turkey. The store will rehire all of the original store employees and will remain open through the holidays; a new location is estimated to be complete in Spring 2012.

“Family is at the core of the HoneyBaked Ham legacy. Our corporation and franchise owners are committed to enriching the communities in which they operate,” said Tim Quinn, vice president of retail operations for The HoneyBaked Ham Company. “We are inspired by the Tuscaloosa franchise and are eager to help them get back on their feet, back to the business that fuels their livelihood and their local economy. We take great pride in the flexibility of our operational business model, allowing us to unify the resources of our retail and franchise segments when the unexpected occurs.”

About HoneyBaked Ham

The HoneyBaked Ham Company is a privately held, family-operated company that operates 260 company-owned stores and 184 franchise locations nationwide. Founded by Harry Hoenselaar in 1957, HoneyBaked is in its third generation of family ownership and still operates under the values-based principles established by Mr. Hoenselaar. HoneyBaked is unique its leadership in both the specialty food retail market and the fast casual dining market. The Cafés specialize in lunch, catering and dinner occasions.


For The HoneyBaked Ham Company
Tricia Boone, 770-401-0807




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