SONIC(R) Introduces New Flavor-Packed Toaster MeltTM Sandwiches

New items are a delicious combination of two worlds, burgers and melts, at an unbeatable price

OKLAHOMA CITY, Nov. 8, 2011 // PRNewswire // -- As temperatures continue to tumble down, SONIC®, America's Drive-In®, is keeping things toasty with the addition of two new TOASTER MELT™ Sandwiches to its menu during November and December.

The new offerings are available for a limited time in two tasty varieties: the Bacon Cheddar TOASTER MELT™ and the Mushroom Swiss TOASTER MELT™. The new products provide the best of both worlds—the munch-worthy satisfaction of a burger in the form of a sandwich.

"These new Toaster Melt sandwiches pack an unbelievable 1-2 punch of flavor and value," said Danielle Vona, chief marketing officer for SONIC. "SONIC customers now have two more delicious ways to stay toasty this winter."

SONIC's TOASTER MELT Sandwiches come in two sizes for multiple appetites: the full-sized TOASTER MELT Sandwich and its smaller sibling, the Jr.-sized TOASTER MELT Sandwich.

The combination of grilled onions, melty cheese, a 100% pure quarter-pound beef patty or our Jr. beef patty and a little something special on top, be it crispy bacon or sauteed Portobello mushrooms, elevates typical square toast into new territory. With the TOASTER MELT Sandwich line starting at $1.99 each, SONIC makes it hip, sensible and yummy to be square.

Bacon Cheddar TOASTER MELT: A 100% pure beef patty with grilled onions, crisp bacon, sliced cheddar cheese, pickles and hickory BBQ sauce between two slices of thick Texas Toast.Mushroom Swiss TOASTER MELT: A 100% pure beef patty with grilled onions, sauteed Portobello mushrooms, sliced Swiss cheese and mayo between two slices of thick Texas Toast.

The Perfect SONIC Stocking Stuffer

What do you get the SONIC lover who has everything this holiday season? The answer is easy: more SONIC. Reloadable My SONIC® Cards never fall out of style while earning their owners exclusive rewards and treats. They spend just like cash at any SONIC Drive-In – and they also are considerably easier to wrap than a Cherry Limeade. Visit SonicDriveIn.com to purchase cards, check a balance or reload.

About SONIC

SONIC®, America's Drive-In® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant –398,929 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $2 million to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC's commitment to education.

Contact:
Daniel Molina
816.423.6153
dmlolina@barkleyus.com

SOURCE SONIC, America's Drive-In

 

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