One Meal at a Time: Toppers Pizza's Franchisees Shatter Goal for Feeding America(R)
Hot pizza franchise raises 370,624 meals so far; goal was 320,000 meals in 2011.
Whitewater, WI (PRWEB) November 16, 2011 - Sometimes, it’s the little things that make the biggest difference.
When Toppers’ 30-some locations came together looking to support a common goal, the group settled upon Feeding America®, the nation's leading domestic hunger-relief charity. Feeding America helps provide food to more than 37 million Americans each year. Toppers had an original goal of surpassing 320,000 meals raised and shattered its expectations hitting 370,624 meals raised this year.
“Our wonderful group of franchisees has done a superior job of showing our customers and Feeding America how we bring it with passion,” said Bridget Keeler, Marketing Manager for Toppers Pizza. “Their efforts will directly help adults and children in your community and nationwide who are struggling with hunger. I am so proud of our Toppers Family and incredibly humbled to be a part of building something extra special.”
And, why stop there? In 2012, Toppers hopes to raise 560,000 meals and then, in 2013, crush that number with 800,000 meals.
“Initiatives like this help us, as a brand, really back a great cause while creating friendly competition among our franchisees,” Keeler said. “As we approach our goal of 100 locations open by the end of 2013, we will be able to have a much larger impact on Feeding America.”
Along with its ability to tap into the most influential demographic, 18-34 year olds, Toppers has made a name for itself as the innovators of unique menu items. Toppers was the first delivery brand to capture the cheesy bread marketplace with its famous Topperstix. Toppers has never shied away from innovation with its Mac ‘N Cheese; Potato Topper; Cool C-B-R (Chicken-Bacon-Ranch); The Hangover Helper; Buffalo Wings, Quesadillas, Grinders, and dozens of other menu items. Different from the competition, 70 percent of Toppers’ sales come from items not traditionally found on competitor’s menus.
Ranked in Entrepreneur Magazine’s top 500 franchises in 2011, Toppers Pizza, a 30-unit eclectic pizza delivery franchise brand, headquartered in Whitewater, WI, takes a unique approach to the crowded pizza segment by appealing to 18-34 year olds in an irreverent way that totally separates them from the competition. Toppers’ menu includes 19 house pizzas; the franchise’s signature product line Topperstix; Oven-Toasted Grinders; Buffalo Wings; Quesadillas; and cold drinks. The brand has strongly established itself in Wisconsin, and is now in the midst of Midwest and then national growth. By focusing on Toppers’ demographic friendly markets, Toppers is able to continue its building of a fanatical relationship with its customer base. Toppers growth was celebrated in 2009 by Chain Store Age, an industry publication that measures quick service restaurant growth over the past five years, and ranked Toppers on their overachievers list of the Top 50 Fastest Growing Chain Restaurants in the United States. For more information on Toppers, visit http://www.toppers.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.