Florida-Based Franchise Beats the 'Scramble' in Breakfast, Brunch and Lunch Category
Another Broken Egg Cafe Goes National Following Phenomenal Success in Southeast
November 21, 2011 // Franchising.com // Destin, FL – In the early '90s, a Department of Defense engineer at NASA assigned to work on the now defunct Super Conducting Super Collider project was sidetracked with a personal mission that had nothing to do with subatomic particles or electromagnetic fields. Instead, after federal budget cuts ended the project, Ron Green assigned himself an entirely new operation: hatching up the country’s perfect breakfast, brunch and lunch restaurant concept.
Mission accomplished. Today, Another Broken Egg Cafe cracks more than 900,000 eggs a week at its 18 bustling locations in seven states, and is set to double in size over the next 24 months. Another Broken Egg Cafe’s universal appeal, high margins and growing popularity is aligning the brand for major growth – which includes eight franchise agreements in Tennessee, six in North Carolina and others signed in Alabama, Florida, Mississippi, Louisiana and Texas. Each restaurant is projected to be fully operational by 2014.
A self-described perfectionist obsessed with detail, Green wanted to take eggs to a whole new level in a restaurant experience that was nothing short of flawless. Now, 15 years later, Green’s creation, Another Broken Egg Cafe, has become the darling of diners and restaurant critics across the Southeast, often seen with 45-minute to 2 hour waits out the door and a line of hungry entrepreneurs eager to invest in a promising franchise opportunity.
“Our philosophy of 'nothing short of right is right’ transcends into everything we do, which is what our customers and our franchisees say makes us special,” said Green, CEO and founder of Another Broken Egg Cafe. “We’ve obsessed over the details – everything from our 90-entrée menu of gourmet breakfast, brunch and lunch dishes, to our color schemes, right down to our personalized American handmade, ceramic coffee mugs.”
That philosophy of “everything matters” has paid off in a big way for the emerging, one-of-a-kind restaurant franchise. In addition to earning a myriad of awards ranging from Emerald Coast Magazine’s “Best Breakfast” for eleven consecutive years to Lafayette’s “Architectural Interior Design Award” to “Best Bloody Mary” in Destin, Sandestin, Another Broken Egg Cafe’s original ceramic custom coffee mugs have become a sought after souvenir product, with more than 200,000+ sold at $18 per mug.
The award winning extensive menu, which includes breakfast and brunch favorites like Huevos Rancheros, Banana’s Foster and eight ‘Signature’ Benedicts, as well as popular lunch offerings ranging from “Bourbon St. Bleu” burger to the “Smoked Salmon BLT Wrap” to the “Grilled Tuna Wasabi” salad, allows patrons to frequent the restaurants regularly without ever growing tired of their options. With an average ticket of $12.90 per person, Another Broken Egg Cafe offers guests an upscale, vacation-like experience at an affordable price point.
The same passion for detail that goes into each restaurant also transfers into the franchise business model. Green set up the company knowing that solid infrastructure and support from the top down was critical in order to set up for the success of the franchise partners for success. Each franchisee receives extensive training in all aspects of the business, as well as ongoing marketing and advertising support. Also, with the average hours at each location starting at 7 a.m. and closing at 2 p.m., Another Broken Egg Cafe franchisees enjoy a balanced lifestyle with the ability to have late afternoon and dinner with their families every night of the week.
According to Vice President of Franchise Development Nick Binnings, ideal sites for Another Broken Egg Cafe franchises include upscale lifestyle centers and resort communities. Total investment costs for the franchise range from $450,000-$900,000, depending on the site and the market. The company is able to keep investment costs relatively low by retrofitting the concept into existing buildings where previous restaurants occupied.
“Another Broken Egg Cafe offers one of the best support systems for franchisees that I have seen in this industry in years,” Binnings said. “This brand and the culture here is like nothing I have ever experienced. People truly feel like they are on vacation at our restaurants, and the corporate team here does an amazing job of making sure every franchise owner has the tools they need to succeed. This brand is on the brink of something huge.”
About Another Broken Egg Cafe
Founded by Ron Green in 1996, the Destin, Florida based Another Broken Egg Cafe is an upscale breakfast, brunch and lunch restaurant that provides an extensive, diversified menu at an affordable price. With 18 locations throughout the Southern states and California, the company has plans to double by 2013 with franchise agreements in Alabama, Louisiana, Mississippi, Texas and Tennessee. For more information, please contact Nick Binnings at firstname.lastname@example.org
For information on franchise opportunities, visit www.anotherbrokenegg.com/franchising