November 22, 2011 // Franchising.com // Shenandoah Junction, West Virginia and Frederick, Maryland - The Jefferson County Parks and Recreation Commission (JCPRC) announced today that Roy Rogers Restaurants’ “Competition Chili” was awarded 1st Place, Restaurant Division, at the 1st Annual Holiday Craft Fair and Chili Cook Off, held November 12th in Shenandoah Junction, West Virginia. Roy Rogers’ chili was chosen as best tasting by a majority of the Fair’s attendees in a field that included other local restaurants.
The chili cook off is just one of the many activities, programs and projects sponsored by the JCPRC each year for the benefit of the citizens of Jefferson County, West Virginia. The over- whelming turnout for the inaugural chili cook off has guaranteed a spot on next year’s social calendar. “We had a wonderful day with beautiful weather, activities for the kids, local crafts in abundance, and a great chili cook off,” said JCPRC Recreation Coordinator Lauren Mumaw. “It was neck-and-neck throughout the day, but after the votes were tallied, Roy Rogers’ chili was awarded first prize in the restaurant division, with Glory Days in second, and local favorite Grandma’s Diner placing third.”
Roy Rogers Restaurants’ Director of Procurement and Product Development, Jeff Mulliken, developed the winning recipe and was on hand to dish out bowls to eager festival goers. With 40+ years of experience in restaurant operations and food services honed at Roy Rogers, Hyatt Hotels and Marriott International, Chef Mulliken is well respected for his expertise in developing creative food products utilized in quick-serve, to white tablecloth fine dining restaurants.
Chef Mulliken described Roy Rogers Competition Chili as, “A full-bodied, dark red brown chili made with 100% USDA Choice Top Round and both fresh and dried peppers, resulting in a rich product, but with very little fat. It has a robust spice level, but with a careful attention to the balance between sweet and heat that appeals to a wide range of chili lovers.”
Though better known for their “triple threat” of real USDA Choice roast beef, hand-breaded, fresh fried chicken, juicy burgers, and made-from-scratch breakfast fare, Roy Rogers Restaurant management was eager to accept the challenge and enter their recipe in the cook off. Going into the competition, Roy Rogers was considered an underdog, not only because this was their first foray into competitive cooking, but also because they were going up against competitors well recognized in the industry for their chili expertise.
“Even though our official segment in the restaurant world is Fast Food, we do employ a renowned culinary expert in Chef Jeff Mulliken,” stated Gwyn Geiman, Director of Marketing. “This lends credence to the fact that Roy Rogers Restaurants can go toe-to-toe with the Fast Casual segment in terms of both quality and breadth of products. We had a blast taking part in this year’s competition and can’t wait to come back next year to defend our title.”
The mission of the Jefferson County Parks and Recreation Commission is to provide diverse year round opportunities by creating and providing recreation, leisure and community services necessary to promote and improve the overall quality of life for the citizens of Jefferson County, West Virginia. For more information on upcoming JCPRC activities, programs and facilities, go to http://jcprc.org/.
Based in Frederick, Maryland, the Plamondon Companies own and operate 20 Roy Rogers Restaurants, and oversee 31 franchise locations in the Mid-Atlantic region. Visit Roy Rogers on the Web at www.royrogersrestaurants.com
Jefferson County Parks & Recreation Department
Roy Rogers Restaurants
(301) 695-5051, Ext. 144