November 29, 2011 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in Colorado with a new store now open in Fort Collins - marking the 15th store in Colorado. The owner of the new location is Steve Lauer, a TCBY franchise area developer for northern Colorado.
This is the first store to launch as part of Lauer’s area developer agreement to open or franchise eight TCBY locations by the end of 2013. The new store, located at 100 W. Troutman, is 1,790 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 16 available flavors and mixing in a variety of toppings.
“TCBY will be a great fit for this area, especially since the Fort Collins community is increasingly more focused on health and wellness,” said Tim Casey, CEO of TCBY. “Our developer agreement in this area demonstrates our commitment to expand TCBY in Colorado.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.