Buffalo Wings & Rings Give Virtual Fans “The Gift of Wings”

New Facebook promotion invites fans of BW&R to send their friends five free wings as a holiday gift.

Cincinnati, OH (December 15, 2011) - Buffalo Wings & Rings (BW&R) gives the gift of wings to all its Facebook fans this holiday season, and extends the invitation for all of them to do the same.

Buffalo Wings & Rings Facebook fans receive 12 days of holiday cheer through messages reminding them to “Give the Gift of Wings” to their virtual friends this holiday season. Fans of the brand are then able to click on the Facebook application that easily walks them through the process of sending their Facebook friends five free wings.

“We are very excited about the potential this holiday promotion brings,” said president and CEO Roger David. “Not only does it thank our loyal fans, but induces new customer trial during a time of the year when many engage in holiday cheer at their favorite local establishments.”

Recipients of the “gift of wings” will only be able to get one coupon that has their name and avatar picture printed directly on it for easy redemption at the restaurant. The offer is valid for three weeks from the time it is shared.

About Buffalo Wings & Rings

Founded in 1984, Buffalo Wings & Rings is headquartered in Cincinnati, Ohio with 50 locations nationwide, and is growing into one of the preferred wing franchise brands. Alongside a recent new “next generation” restaurant design, the chain also expanded its menu to include 40 fresh product additions ranging from appetizers and burgers to salads and desserts. In addition to all the new shareable items, the signature fresh wings and hand-prepared sauces continue to be favorites on the menu.

The corporate brand has a Facebook presence, as do most all of the franchise-owned locations.



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