Las Vegas-Based Asian Quick Service Franchise Prepares to “Spread the Madness”
Teriyaki Madness Launches Expansion Plan with New Dine-in Prototype in the $18.4 billion Asian Dining Segment
LAS VEGAS, Nev. - Equipped with a new prototype featuring a dine-in model and a user-friendly menu, Teriyaki Madness is looking to bring its authentic Asian dishes and signature sauces to the Southwest United States, providing potential franchisees with an opportunity to offer an alternative to the typical fast-food burgers and sandwiches.
Capitalizing on a special niche in a growing market segment, Teriyaki Madness is looking to expand its footprint outside of Las Vegas. With seven locations currently open and operating in Las Vegas, the company is focusing franchise growth efforts in several Southwestern states—including Arizona, California, Colorado, Nevada, Texas and Utah. Company plans call for growing to a total of 10 restaurant locations by the end of 2012, 25 by the end of 2015, 50 by the end of 2017, with a total of 200 locations throughout the next 10 years.
Consumer interest in Asian food, fueled by its reputation for being exotic and healthful, has chains carving out a new fast-casual niche. According to a 2011 study by reports research firm Technomic, the Asian dining segment brings in $18.4 billion annually.
In addition, according to The NPD Group, 23 percent of consumers say they are interested in more Asian-type flavored foods. Teriyaki Madness is providing an alternative to traditional fast food with its fresh, Asian-inspired dishes, such as chicken teriyaki and spicy chicken, both served with made-from-scratch sauces and a secret blend of spices. The average ticket price for lunch ranges from $10-$12 while dinner is around $13.
“Sales for the Asian segment grew faster than any other category in 2011,” said Rod Arreola, president and co-founder of Teriyaki Madness. “This is due to the growing number of consumers who are craving alternatives to traditional quick-service meals.”
In 2003, Teriyaki Madness founders Rod Arreola, Alan Arreola and Eric Garma stopped dreaming and went “all in.” Heading for Las Vegas, which had enormous business potential and explosive growth, the three aspiring entrepreneurs started their own teriyaki concept similar to their favorites back home in Seattle. Their first restaurant opened in August 2003. Teriyaki Madness launched its first franchise opportunity in 2005.
“Our new prototype shifts the dining focus from take-out to dine-in, allowing customers to fully enjoy the Teriyaki Madness experience,” Arreola said. “The new model will include more space, booths, fun decor and big screen televisions to provide our customers with a more comfortable and entertaining atmosphere.”
Teriyaki Madness prides itself on an authentic menu that combines the freshest ingredients with its signature sauces made 100 percent from scratch, and proprietary cooking methods to create unique flavors which thrill the taste buds.
To augment the company’s growth, Teriyaki Madness is seeking passionate, hard-workers with the resources and capacity to create and manage a niche restaurant that effectively recruits, retains, trains and motivates people.
The average total investment to open a Teriyaki Madness franchise is between $198,098 and $390,213, which includes the initial franchise fee. The new Teriyaki Madness prototypes will be 1,800-2,000 square feet, seating approximately 50-75 guests and will employ, on average, 12 people.
About Teriyaki Madness
Founded in 2003 and franchising since 2005, Teriyaki Madness is a fast casual Asian restaurant concept headquartered in Las Vegas, Nevada committed to unconditionally satisfying our guests by offering delicious, made to order Teriyaki dishes prepared with fresh ingredients, that are served quickly at a reasonable price in a fun and relaxed atmosphere. We will “Spread the Madness” spirit and concept so that everybody can experience the best teriyaki on earth. For more information, visit the company website at www.TeriyakiMadness.com.