Aligning Management With New Customer Strategy, Del Taco Announces Several Organizational Changes
LAKE FOREST, CA--(Marketwire - Feb 22, 2012) - Del Taco announced several promotions and appointments within its executive ranks as part of a larger initiative to redefine how the company delivers on its brand experience.
"Del Taco is on an aggressive mission to redefine how potential new and current customers view our product and service experience," said Paul Murphy, CEO of Del Taco. "Ultimately, it is our goal to be the No. 1 restaurant of choice in our category precisely because of our raising the bar to consistently provide both quality and value at Del Taco."
Among the changes, David Pear has been brought on board as Senior Vice President of Operations, with responsibility for both company and franchise operations. Pear comes to Del Taco from Domino's Pizza and Yum Brands.
"Aligning company and franchise operations under a single leader allows us to leverage best practices and ensure we are delivering the optimal customer experience at every restaurant. We look forward to David Pear's leadership in his new role," added Murphy.
Chad Gretzema has been brought on to fill the newly created role of Senior Vice President of Operations Support and Engagement. Gretzema had been a consultant to Del Taco working with the company to shape and lead a cross-functional brand experience initiative. He will be reporting to Del Taco Chief Brand Officer John Cappasola.
Pete Honer, Vice President of Business Insight and Planning, has been promoted to Senior Vice President of Finance and will assume oversight of company real estate, market planning and asset management functions. Honer reports to Del Taco CFO Steve Brake.
Noah Chillingworth, currently Senior Director of Brand Marketing and Advertising, has been promoted to Vice President of Marketing with the expanded role of overseeing field marketing. Chillingworth reports to John Cappasola.
"I am excited about both the new additions to the team and the promotions within the company. These organizational changes will help us to execute and deliver on redefining the brand experience at Del Taco," said Murphy.
About Del Taco
At Del Taco, all menu items are made to order using fresh ingredients including freshly grated cheddar cheese, hand-made salsa, slow-cooked lard-free beans and marinated chicken grilled fresh every hour. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Del Taco also serves breakfast and most restaurants are open 24 hours with a drive thru. Del Taco restaurants serve more than three million customers each week.
Consumers can "like" Del Taco on Facebook and receive coupons for free food. For more information, please visit www.facebook.com/deltaco or www.deltaco.com
Del Taco has more than 530 restaurants in 16 states.
Photos of Del Taco executives available upon request.