L.A.’S World-Famous Millennium Dance Complex Launches Franchise Program
Inspired by the Increasing Appeal of Contemporary Dance and Lack of a Network for Instruction, Renowned Studio Looks To Bring Steps of the Stars to Dance Pros and Enthusiasts Worldwide
February 23, 2012 // Franchising.com // NORTH HOLLYWOOD, Calif. – Millennium Dance Studio, Inc., operator of the world-famous Millennium Dance Complex, announced today that it has formed a new subsidiary to develop franchised dance studios throughout the United States and eventually around the globe. Millennium Dance Franchising, LLC plans to sign agreements for 10 to 15 franchise units in its debut year. Ultimately, the company plans to have studios throughout the country and around the world, providing classes, lessons, studio rentals and parties with a focus on jazz, hip hop, tap, ballet and other forms of contemporary dance.
The original Millennium Dance Complex was created in 1992 by Ann Marie Baker, who was later joined in the management of the studio by her husband Robert. The two initially met beneath the lights of Broadway in New York and then danced their way to fame as operators of one of the world’s premier hip-hop/modern dance studios.
Today Millennium is the place where L.A.’s headliners, backup dancers and their choreographers go to showcase, hone or check out new moves, or simply to get in a vigorous workout among top instructors and fellow professionals. The original studio caters to some of the best-known names in music – Justin, J Lo, Janet, Usher, Diddy, Bieber, Miley, Pink and Britney, to name a few. Celebrities such as Jennifer Love Hewitt, Vanessa Hudgens and Katie Holmes have trained at the studio, Michael Jackson used Millennium Dance Complex to hold insider auditions for his tours and videos, “Pussycat Dolls” creator Robin Antin casted for a new MTV series, “Becoming,” and a variety of television shows and segments have been filmed on-site including the MTV hit “Dancelife” with Jennifer Lopez.
Millennium also offers rising stars an opportunity to train under top choreographers, and up-and-coming choreographers a chance to build and enhance their reputations. But it is not just for professional dancers. The North Hollywood flagship studio welcomes everyday dancers as well and has been the site of such events as a “High School Musical Dance Along” featuring cast members of the hit film series leading young children in the latest dance steps, all covered on “Access Hollywood.” Future locations will similarly cater to the novice up through the headliners.
While demand is growing for high-quality contemporary dance instruction, the few long-established chains offer more ballroom dancing and typically do not focus on the latest techniques of contemporary dance. Many mom-and-pop independents, on the other hand, are struggling to handle the challenges of owning and operating a successful studio. The Millennium franchise program will offer those looking for a change from either of these situations a fresh new opportunity.
“Dance is a hot business and it is getting hotter,” said Millennium’s Co-Owner Robert Baker. “Everyone from young adults to parents to teens and younger children to fitness enthusiasts sees dance as an exciting way to shape up, socialize, learn some new moves and simply have fun. But there aren’t any national chains that truly capture the energy and essence of today’s most popular choreography. That is a big gap that we’re hoping to fill.”
“We’re looking for individuals interested in capitalizing on a real growth opportunity and leveraging a name that is synonymous with hip-hop and other current dance forms,” Baker added, “whether by opening new Millennium locations or converting their existing independent studios to our brand.”
Non-Dancers Need Not Shy Away
Millennium franchisees do not necessarily have to be dancers themselves. If they lack professional training or significant experience in the art, they will be encouraged to bring in managers who possess such backgrounds.
“We have a great opportunity for any dancer or choreographer who has ever wanted to own their own studio, but we’re not only looking for those who have personally come up through a career in dance,” said Baker. “We’re more interested in franchisees with good management and general business skills. If you have two left feet but a sharp mind for business, we’d definitely love to hear from you.”
Single- and multi-unit Millennium franchise opportunities will be available in markets throughout the country. Those interested in reviewing available territories and learning more about the franchise offering should visit www.millenniumdancecomplex.com/franchise/ or call 818-645-5636.
Additional Business Opportunities Abound In Expansion Plans
In return for their initial franchise fee and ongoing royalties, Millennium franchisees will secure the right to operate under the Millennium brand and implement all the programs and support systems that have made the original location so successful and those that more recently have been developed to support the franchise network. Among these are sections on the main Millennium website through which each location will be able to list its class schedules and coming events, pre-opening and ongoing training, marketing programs and local marketing support, branded merchandise for retail sales, and many other factors to help franchisees implement the Millennium program successfully.
Individual locations also will enjoy the benefits of belonging to a growing system, with increasing strength for negotiating better rates for equipment, supplies, advertising and other goods and services. As it grows, Millennium also plans to expand on and strengthen its brand name. The company is currently exploring celebrity endorsements, a reality TV show, additional branded merchandise for retail sales, online and digital instruction courses and other ancillary brand vehicles.
To fund the purchase of locations and support the overall growth of the system, Millennium Dance Studio has developed several capital investment programs in addition to its franchise program. Interested parties should contact David Kingsdale at 310-999-1382.
About Millennium Dance Complex and Millennium Dance Franchising
Based in North Hollywood, Calif., Millennium Dance Complex was launched in 1992 by Ann Marie Baker, a New York-trained dancer who owned and operated successful dance and fitness centers on the East Coast before moving to Los Angeles with her husband Robert. Ann Marie managed L.A.’s formerly famous Moro Landis Studios, a dance and rehearsal facility, before being offered the opportunity to acquire the one-time hotspot. She accepted the offer and in 1992, quickly began to restore the location to its former glory. In 1999 Ann Marie changed the name of the studio to Millennium Dance Complex and Robert, a New York-trained professional dancer and television producer, joined her in the business. Today Millennium is the place to go to work on new moves, exercise or gain a reputation for being a leading choreographer or dancer. For more information on classes, instructor opportunities, coming events and more, visit www.millenniumdancecomplex.com or call (818) 753-5081.
Millennium Dance Franchising was established in 2011 to develop and market franchises based on the original Millennium Dance Complex location. Single- and multi-unit franchise opportunities are now available to qualifying candidates in markets throughout the United States, while inquiries regarding master franchise opportunities in other countries also will be entertained. For more information, visit www.millenniumdancecomplex.com/franchise/ or call 818-645-5636.
GRiP Communications LLC