March 06, 2012 // Franchising.com // VANCOUVER, Wash. – Don’t let 30-year-old Papa Murphy’s International fool you – it’s still a kid at heart. And to prove it, the national take ‘n’ bake pizza chain is showing its playful side with today’s launch of the Mini Murph™ Make ‘N’ Bake Pizza Kit. All of Papa Murphy’s craveable quality, freshness and flavor are now available inside a kid-sized pizza box adorned with “Murph,” the company’s cute, new mini chef. Once opened at home, the easy-to-assemble kit will inspire imagination and creativity among the smallest of Papa Murphy’s fans. The Mini Murph Make ‘N’ Bake Pizza Kit includes:
A “cheese only” option is also available.
“A lot of time, love and thoughtfulness went into creating this product,” says Jenifer Anhorn, Chief Marketing Officer at Papa Murphy’s. “We wanted to make family pizza night even more fun and we’ve met that goal with the Mini Murph. During the testing process, many parents told us that it wasn’t only fun, the kids actually liked that it gave them a role in the family’s meal preparation process. Others loved using the Mini Murph as an activity at their child’s birthday party.”
As with Papa Murphy’s other pizzas, the Mini Murph bakes in a customer’s 425º oven for 10-14 minutes. The price starts at $3 and is available at participating locations nationwide.
Papa Murphy's is the fifth-largest pizza chain in the country and the pioneer and leader of the take 'n' bake pizza segment. Papa Murphy's operates over 1,300 franchised and corporate-owned locations in 37 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store. By baking Papa Murphy’s pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers a growing menu of take 'n' bake items, including Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy’s was recently voted “#1 Rated Pizza Chain” by surveyors in Zagat Survey’s 2010 & 2011 Fast Food Surveys and is a four-time recipient of Pizza Today’s Chain of the Year award. For more information, visit www.papamurphys.com. Find Papa Murphy’s on Facebook at www.facebook.com/papamurphyspizza.