Fresh To Order™ Continues Expansion Push

Fast Fine Dining Franchise Launches Series of Local Tastings to Attract Multi-Unit Operators

May 01, 2012 // // Alpharetta, GA - Fresh To Order (F2O), the leader in the ‘fast fine’ dining segment, is embarking on a series of regional menu tastings to bring its chef-inspired cuisine to potential franchisees and investors. Beginning on May 7 in Orlando and continuing through September, Fresh to Order will host a series of events in markets including Charlotte, Raleigh, Nashville, Virginia/Washington, D.C. and Indianapolis . Each event will give potential franchise development partners the opportunity to savor F2O’s gourmet-inspired menu items prepared fresh on-site by executive chef Jesse Gideon, as well meet F2O Founder and President, Pierre Panos.

Founded in 2006, Fresh To Order was created with a vision to combine the food quality of casual fine dining with the dining environment and price point of fast casual.

“Our mission,” said Mr. Panos “is to provide incredible food and service in under 10 minutes for around $10. Our unique food, much of it served on “long plates,” is a huge part of what sets us apart from others. We think that giving interested investors the chance to taste our food will make all the difference in the way we grow the Fresh To Order brand.”

Fresh To Order, a pioneer in the “fast fine” dining segment, has already distanced itself from fast-casual eateries by providing a finer dining taste profile at a fast-casual price point with an elevated level of service. A wide selection of wine and beer is also available.

Five of Fresh To Order’s six locations are located in and around metropolitan Atlanta, with the sixth location in Chattanooga, Tenn. Two of the locations are franchised, with two more franchised locations slated to open this year, one near Emory University and the other at Terminal B at the Hartsfield-Jackson Atlanta International Airport. By 2015, Fresh To Order expects to have 50 locations nationwide, with another 50 in its development pipeline.

To attend or for more information about upcoming Fresh To Order tasting events, email

Media Contact:

Sanderson & Associates, Ltd.

Julia Fine | Courtney Thomas |


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