June 05, 2012 // Franchising.com // IRVINE, Calif. – America’s Most Wanted hot dog is now twice the size. Wienerschnitzel, the world’s largest hot dog chain, has re-introduced its Footlong: a 12-inch hot dog that satisfies twice the craving of its classic six-inch dog. Beginning June 4, customers can shift their taste buds into overdrive with the new Footlong, which is available in three varieties: the ever-popular Chili Cheese Footlong, the classic Chili Footlong and the traditional Mustard Footlong.
“When one hot dog just doesn’t cut the mustard, the Footlong is the perfect choice to satisfy those bigger cravings,” said Tom Amberger, vice president of marketing for Wienerschnitzel. “Wienerschnitzel customers have always enjoyed the novelty of a footlong hot dog. We like to say this big dog is ‘Twice the Der’ because it’s doubly good and fun to eat!”
The Footlong is available at all Wienerschnitzel locations beginning on June 4. Prices start at $2.59 and may vary by location. Hurry in for this limited-time offer and double your satisfaction with Wienerschnitzel’s new Footlong Hot Dogs.
The Footlong promotion will be supported with television and radio advertising, online marketing, social media and in-store point-of-purchase materials.
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Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 351 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC.
Morgan Marketing & Public Relations LLC
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