July 02, 2012 // Franchising.com // Manasquan, NJ & Columbia Falls, ME - For the third year in a row, Jersey Mike’s Subs will celebrate “Christmas in July,” holding a nationwide fundraising and awareness building campaign for Wreaths Across America (WAA). From Saturday, June 30 through Sunday, July 15, Jersey Mike’s restaurants throughout the nation will collect donations – and match them – for this non-profit organization, which lays thousands of wreaths at the graves of the nation’s veterans on National Wreaths Across America Day each December. Additionally, if Jersey Mike’s gets 100,000 “likes” on its Facebook page by July 15th, the company will donate an additional $25,000 to the organization.
“As we celebrate our nation’s independence, Jersey Mike’s proudly joins and supports Wreaths Across America in its mission to Remember the fallen, Honor those who serve and their families, and Teach our children the value of freedom,” said Peter Cancro, Jersey Mike’s Founder and CEO. “This year, we hope to raise enough money for Wreaths Across America to place a wreath at every fallen hero’s headstone at Arlington National Cemetery.”
In 2011, with the help of its customers, Jersey Mike’s raised $100,000 which helped WAA place 90,000 wreaths during National Wreaths Across America Day at Arlington National Cemetery this past December. This year, Jersey Mike’s hopes to raise enough money to help lay 225,000 wreaths at the annual event, scheduled for December 15, 2012. Cancro as well as other Jersey Mike’s executives and franchisees plan to participate in the ceremonies.
Along with recognizing the sacrifices of the past and present, Wreaths Across America counts educating children as one of the chief missions of its campaign. Each year many students make the annual trip to Arlington National Cemetery to participate in the wreath-laying ceremonies.
“The biggest danger to our country isn’t what’s going on with the economy or with politicians fighting over opposing ideas – the biggest danger is that our kids don’t learn the value of freedom and make a connection with their heritage,” said Karen Worcester, executive director, Wreaths Across America. “When children place that wreath and they read the name of someone who gave up their life at 19, they start to make a connection.”
During the two-week promotion, Jersey Mike’s will show in each of its restaurants a video of a special concert organized by Jersey Mike’s to raise awareness for Wreaths Across America. Held in June aboard the historic Battleship New Jersey in Camden, N.J., the concert featured performances by country singer Corey Wagar, Broadway star Mary D’Arcy, the Liberty Bells and the 63rd Army Band as well as Holiday Express, a group of professional musician volunteers. The 10-minute video includes a personal appeal from Cancro asking customers to support the cause.
Worcester added, “We are so appreciative for the continued support of Jersey Mike’s Subs. Without them and other sponsors, we would not be able to do what we do each year. This is important work.”
Customers can easily donate to the cause by selecting a $1, $3 or $5 tear-off sheet and presenting it at the register.
Jersey Mike’s, a sub sandwich franchise with more than 750 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 56 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.
Wreaths Across America is a 501(c)(3) non-profit organization founded to continue and expand the annual wreath laying ceremony at Arlington National Cemetery begun by Maine businessman, Morrill Worcester, in 1992. The organization’s mission, Remember, Honor, Teach, is carried out in part each year by coordinating wreath laying ceremonies each December at Arlington, as well as hundreds of veterans’ cemeteries and other locations in all 50 states and beyond. For more information, to donate or to sign up to volunteer, please visit www.WreathsAcrossAmerica.org.