Arby’s® Calls on Customers to Help End Childhood Hunger in America
Annual In-Store Fundraiser Kicks Off August 20 to Raise Money for The Arby’s Foundation and its Partnership with Share Our Strength’s No Kid Hungry® Campaign
ATLANTA - August 20, 2012 - (BUSINESS WIRE) - Arby’s restaurants nationwide are coming together to call on customers to help end childhood hunger in America. Beginning today through September 30, Arby’s will collect money for the Arby’s Foundation and its mission to end childhood hunger through a partnership with Share Our Strength’s No Kid Hungry campaign. The goal of the in-store fundraiser is to raise $2.5 million.
Customers who donate $1 will receive a pin-up pledge to sign and hang on the walls of the restaurant to show their support. As a thank you for their donations, customers will receive a coupon for one free Value Menu item with the purchase of a sandwich.
“We have a huge problem right here in our own backyards that tends to go unnoticed,” said Hala Moddelmog, president, Arby’s Restaurant Group, Inc. “Childhood hunger is a silent epidemic with more than 16 million children struggling to find meals. We feel it’s imperative that we step up to get involved and help drive a change.”
Arby’s has been actively involved with the No Kid Hungry campaign since 2011. From May through August of this year, the Arby’s Foundation took to the road during an 8,000 mile, 15-city Hungry For Happiness tour to raise awareness about childhood hunger and connect kids to one million more meals during the vulnerable summer months.
Arby’s is the largest quick service restaurant chain to partner in a nationwide effort with Share Our Strength’s No Kid Hungry campaign, and contributed more than $2.2 million to its mission in 2011. In 2011, Arby’s introduced a new Kids Meal featuring wholesome choices parents can feel good about serving their children.
About Arby’s Restaurant Group, Inc.
Atlanta-based Arby’s Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants system wide. In addition to its classic Roast Beef and Beef ‘n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby’s is also known for its deli style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby’s introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches. To learn more about Arby’s, please visit www.arbys.com.
About the Arby’s Foundation, Inc.
Since 1986, the Arby's Foundation, Inc., a 501 (c) (3) non-profit organization, has raised more than $52 million to support youth initiatives in the communities the foundation serves. In 2011, the Arby’s Foundation contributed $2.2 million dollars toward its new mission to end childhood hunger in America. The Arby’s Foundation is the charitable arm of Arby’s Restaurant Group, Inc., and works together with AFA Service Corporation (Arby's Franchise Association), Arby's suppliers and the generosity of Arby's customers and employees to ensure that all children in America have access to wholesome food choices, because every child deserves to learn, play and grow. For more information on the Arby’s Foundation, please visit www.arbysfoundation.org.
Share Our Strength's No Kid Hungry Campaign
More than 16 million children in America struggle with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger by connecting kids to the healthy food they need, every day. No Kid Hungry brings together governors, mayors, businesses, chefs, federal and state agencies, educators and community leaders to connect children at risk of hunger with food and nutrition programs where they live, learn and play. No Kid Hungry also teaches families how to cook healthy, affordable meals through Cooking Matters® and invests in community organizations that fight hunger. Get involved at NoKidHungry.org.