August 27, 2012 // Franchising.com // Cincinnati – Mouths know fresh food when they taste it. So who better to tell the world about Buffalo Wings & Rings’ (BW&R) fresh menu options than the mouths eating it? The fast-growing national family sports restaurant franchise, headquartered in Cincinnati, invites America to talk to those mouths through a special online experience called Chins. Fresh food and wings connoisseurs everywhere can listen to the Chins chatter or create their own Chin at http://www.facebook.com/wingsrings/app_360517724027969 now through Oct. 22.
When foodies visit the BW&R Facebook page, they can select from any number of accessories and voices to create their own Chin; consumers who share their Chin and join BW&R’s Club ’84 automatically receive a coupon and get entered to win BW&R gift cards.
These witty Chins aim to share their excitement about BW&R’s fresh menu options, such as a twist on the south-of-the-border classic, a new quesadilla made with a whole wheat tortilla and grilled chicken, fresh cilantro, red onions and cheddar jack with BW&R’s signature barbeque sauce and dipped in delicious ranch dressing, or the Big Pepper Burger, bursting with flavor from grilled jalapenos, banana and bell peppers, fire-roasted tomato salsa and melted pepper jack.
“We don’t take ourselves seriously, but we take our food extremely seriously,” said Roger David, CEO of Buffalo Wings & Rings. “Chins is a fun way for consumers to share their love for our food with some humor and wit. We invite everyone to create their own Chin this fall and share it with friends to spread the Buffalo Wings & Rings love.”
The new menu features the always popular wings plus several new tastes and flavor combinations of salads, burgers, sandwiches and quesadillas. The brand’s signature wings continue to be the center of the menu, with a unique saucing system of 45 flavors and heat combinations. Big, meaty and fresh, never frozen, BW&R’s wings are always served in china bowls and doused in one of the signature sauces.