ALEXANDRIA, VA -(Marketwire - Sep 12, 2012) - The American Diabetes Association (Association) is pleased to announce a $330,000 donation from the McLean, Virginia-based Subway Development Corporation of Washington (SDC). The check was presented to the Association yesterday at SDC's 15th Annual Charity Golf Tournament, where proceeds from the event also benefitted the Association.
"The American Diabetes Association is honored to have Subway Development Corporation of Washington (SDC) and their franchise owners in the Virginia, Maryland, Washington, D.C., and Delaware regions join us in the fight to Stop Diabetes. The Association also salutes SUBWAY® restaurants for offering friendlier meal options for people with diabetes," said Greg Elfers, Chief Field Development Officer of the American Diabetes Association. "Being selected as SDC's charity of choice, and having their support, will help bring much needed awareness and support to our cause and mission. We appreciate their commitment which will help people lead healthier lives."
The donation marks the second year that SDC has designated the Association as their charity of choice, bringing the total charitable contribution to $630,000. The majority of the donation was raised from the sale of "Stop Diabetes Hands," where customers visiting Washington, D.C., Baltimore, Richmond, Va., and Delaware area Subway restaurants could make a $1 donation to the Association and receive a pin-up Stop Diabetes hand. More than 1,100 restaurants across the region participated.
"The Subway Development Corporation of Washington is pleased to collaborate with the American Diabetes Association for a second year," said David Dickerson, Vice President of Operations, Subway Development Corporation of Washington. "Our success in raising funds and awareness is only possible because of the hard work of our franchisees, managers and Sandwich Artists at the restaurant level. Subway is already well-known for its healthy options, but I believe it is also important for people living with diabetes to know that they can get a Diabetes Friendlier Meal Choice at any of our restaurants in the Virginia, Maryland, Washington D.C., and Delaware region that fits their dietary requirements."
In addition to the pin-up campaign and golf tournament, SDC supports the Association's signature fundraising events that are held in the Washington, D.C., area, including the National Capital Tour de Cure® fundraiser held every June and the National Capital Step Out®: Walk to Stop Diabetes® held every October. Subway has also introduced, in select markets, their "Diabetes Friendlier Meal Choices" to ensure a variety of options for millions of customers with diabetes. This menu option allows customers to have the bread "scooped out" on the lower fat sandwich choices, reducing the amount of calories and carbohydrates.
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.
(703) 549-1500 ext. 2622