Green Smoothie Is Latest Hit for Robeks Smoothie Franchise

Tropi-KALE Green Smoothie Is Driving Sales for Robeks Franchisees

LOS ANGELES, CA - (Marketwire - Sep 18, 2012) - One of the latest additions to the Robeks menu has become a huge hit: The Tropi-KALE Paradise smoothie has given customers a delicious way to add the superfood kale to their diet -- and customers have responded.

"The Tropi-KALE Paradise smoothie has quickly become one of our most popular menu items," says Robeks President and CEO Steve Davidson. "It's no surprise why: It tastes fantastic, like a Granny Smith apple, while offering the nutritional benefits that have made kale a sensation among healthy diners."
The Tropi-KALE Paradise smoothie achieves its flavor by combining kale with papaya, pineapple and 100% nonfat frozen yogurt. Robeks introduced the smoothie as part of a summer special, and the item follows in the success of smoothie bowls and additional vegetable juice offerings, all of which have bolstered revenues for franchisees nationwide.

The green smoothie was designed to appeal to customers who had heard of kale thanks to celebrity advocates like Dr. Oz and Ryan Seacrest, but who might not have been ready to take the plunge into the extensive line of fresh vegetable juices offered by Robeks.

"We were looking for a way to do what we do best -- find a way to make a healthy food delicious so that more people would give it a try and learn to love it," Davidson says.

A focus on nutrition, fresh fruits and vegetables and excellent taste have helped Robeks grow into a 119-unit franchise with locations in the United States and Japan. Robeks opened its first shop in Los Angeles in 1996 and has been innovating ever since. Its large menu features dozens of smoothies, as well as juices and shakes designed to meet the nutritional needs of athletes, dieters and everyone in between.

Robeks uses only premium ingredients that are allowed to ripen naturally, and -- unlike many competitors -- uses no artificial ingredients or artificial flavorings.

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Dan Hieb



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