Robeks Smoothies Add Greek Yogurt to the Mix

Robeks Is the First Smoothie Franchise to Offer Smoothies With Greek Yogurt

LOS ANGELES, CA - (Marketwire - Sep 25, 2012) - Greek yogurt has been filling up and flying off grocery store shelves for the past few years. By some industry estimates, Greek yogurt now accounts for 25 percent of the yogurt sold in the United States.

The reason: Greek yogurt is extremely healthy -- even better than regular yogurt, with more protein, less sugar, less sodium and fewer calories. Americans are quick to recognize a valuable new superfood -- and so is Robeks.

Robeks this week unveiled three new smoothies made with premium Greek yogurt. It's another industry first for Robeks, which introduced smoothie bowls last year and has rolled out an expanded menu of fresh vegetable juices this year.

"Our guests are looking to optimize their health, and Greek yogurt allows us to offer even more nutritional benefits while still maintaining great taste," said Robeks CEO Steve Davidson.

The Greek yogurt smoothies: Emperor Açaí, which combines it with açaí, strawberries and blueberries; Strawberry Temple, with strawberries; and Spartan Berry, with blueberries. Any other smoothie on the Robeks menu can be made using Greek yogurt, too.

What makes Greek yogurt special?

The premium Greek yogurt Robeks uses has double the protein of regular yogurt, fewer carbohydrates, and is 100 percent natural. It has a slightly tart flavor and smooth texture. The difference lies in a straining process that removes liquid whey and lactose, a milk sugar.

"The extra protein is great for people who want to cut down on carbs," said Robeks Chief Marketing Officer Chad Bailey. "It makes Greek yogurt smoothies even more filling, whether you're having one as a meal or a healthy treat."

About Robeks

Robeks has been helping people eat better since 1996 by providing on-the-go smoothies and juices using only naturally-ripened fruit and vegetables. The Greek yogurt smoothies join a menu that already features dozens of choices. Robeks has 119 locations in the U.S. and Japan. To learn more, visit

Media Contact:

Dan Hieb
Brand Journalists
(615) 720-7752



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive...
Homewatch CareGivers
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are...
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.