Teriyaki Madness Looks to Bring "Las Vegas" to the Rest of the Country with Fresh Nationwide Franchise Expansion Initiative
October 15, 2012 // Franchising.com // LAS VEGAS – Teriyaki Madness currently has seven profitable locations operating within the Las Vegas-area and it’s looking to expand on that success. Armed with a new partnership with the highly-regarded franchise experts at Franchise Sherpas Inc. and a fresh growth strategy, Teriyaki Madness is looking to extrapolate the success of its current franchisees on a national scale, with the goal of having 11 operational franchises by the end of 2013, 25 in the next three years, and 100 units in the next five years.
The Asian fast casual restaurant boasts an unconventional style in the growing Asian-dining market segment, promising a customer experience that is “fresh, fulfilling, and fits your life.” In keeping with a “Vegas-vibe,” the boldness extends beyond the black and red color scheme, with made-to-order entrees featuring signature sauces and 100 percent real ingredients, in portions that leave the customer fully satisfied.
“With Teriyaki Madness, we have a business model that is proven to be successful, within a market segment that has seen exponential growth, but most importantly, we’re bringing a new attitude to Asian cuisine that is as bold as our flavors,” said Rod Arreola, CEO and co-founder of Teriyaki Madness. “This new attitude, combined with the expertise of the guys at Franchise Sherpas, makes this a perfect time to scale our model to the next level.”
In further differentiation, Teriyaki Madness offers a low-cost franchise entry into the $18.4 billion market segment, with a low initial investment and a proven profitability of more than $200,000 per year. Each of Teriyaki Madness’ seven locations have turned a profit, with an impressive 12.1 percent average same store sales (SSS) growth among franchisees in 2011 over 2010 and an ever increasing average unit volume (AUV).
In 2003, Teriyaki Madness founders Rod Arreola, Alan Arreola and Eric Garma stopped dreaming and went “all in.” Heading for Las Vegas, which had enormous business potential and explosive growth, the three aspiring entrepreneurs started their own teriyaki concept similar to their favorites back home in Seattle. Their first restaurant opened in August 2003. Teriyaki Madness launched its first franchise opportunity in 2005, and now has five franchises currently operating and two corporate locations for a total of seven locations.
“Teriyaki Madness is at a point where it is ripe for growth, the concept has already shown the ability to be successful and profitable, which is the most important component, now with a focus on creating a unique customer experience within the market segment, the sky is the limit,” said Michael Haith, Founder & Principal of Franchise Sherpas Inc., a Colorado-based franchise incubator and development company with over 20 years of experience, that has helped grow such successful franchisors as Doc Popcorn and Maui Wowi Hawaiian.
About Teriyaki Madness
Founded in 2003 and franchising since 2005, Teriyaki Madness is a fast casual Asian restaurant concept started in Las Vegas, Nevada committed to unconditionally satisfying our guests by offering delicious, made to order Teriyaki dishes prepared with fresh ingredients that are served quickly, at a reasonable price in a fun and relaxed atmosphere. We will “Spread the Madness” spirit and concept so that everybody can experience the best teriyaki on earth. For more information, visit the company website at www.TeriyakiMadness.com.
About Franchise Sherpas
Franchise Sherpas is a franchise incubator and development company that invests in, and partners with, owners of successful, high-growth potential business concepts. Franchise Sherpas operates a portfolio of national franchise concepts including Doc Popcorn, Maui Wowi Hawaiian and Teriyaki Madness. For more information, visit the company website at www.FranchiseSherpas.com.
Fishman Public Relations
SOURCE Teriyaki Madness
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