Mrs Fields Smashes 100,000 Cookies Barrier for Charity

December 12, 2012 // Franchising.com // Mrs. Fields Australia’s pledge to giveaway 100,000 cookies to charitable causes throughout November and December has exceeded all expectations, in both charity demand and cookies donated.

The initiative, which was facilitated through a specially designed app on the Mrs. Fields Australia Facebook page, was met with an overwhelming response from charity and school groups around the country since launching at the beginning of November. The huge response to the initiative has resulted in more cookies being given away than what was originally proposed.

Final figures reveal that over November and December, Mrs. Fields have donated 118, 950 cookies - over 18,000 more cookies than originally intended.

“What has been most gratifying about this whole experience has been the wonderful stories that have emerged about how the cookies have been used”, said Debbie Benefield, who with her husband and Australian managing director Andrew was behind the initiative. “From fundraising events, special treats for those less fortunate, stalls set up on street corners, the reports emerging really encapsulate the charitable spirit that is so important to many people during the festive season.”

“I have been so impressed with all the people out there who are doing great things for others. We would definitely look at doing a donation like this again”, added Benefield.

Cam, a six-year old boy from Victoria used his share of the cookies to raise $564 to help some of the most disadvantaged children in Victoria. Sylvia, a music teacher of 45 years gave the cookies to her students, many of who come from disadvantaged backgrounds, upon her retirement. Variety, the Children’s Charity used the cookies to reward the runners in their recent Santa Fun Run. Westmead Hospital ran a fundraising initiative with their share of the cookies, raising over $5,000 for their Nurses scholarship program.

With countless more stories just like these ones, the Mrs. Fields Australia Facebook page has become a testament to all those people whose good will is truly inspiring!

Media Contact:

Nat Miller
Publicist..
umm.. communications
M +61 419 424 501
T +612 8399 0411
www.ummcommunications.com.au
603 Elizabeth Street, Redfern, NSW 2016

 

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