Coldwell Banker Real Estate Rolls Out "Blue Carpet" Advertising Strategy

Golden Globes®, GRAMMYs®, Oscars® and Emmys® Highlight 2013 Media Buy

PARSIPPANY, NJ - (Marketwire - Jan 10, 2013) - Coldwell Banker Real Estate LLC, recognizing the more positive real estate landscape along with the need to reach consumers earlier in the seasonal buying and selling process, begins an aggressive advertising campaign on Sunday, January 13, 2013 with the 70th annual Golden Globes Awards on NBC. This will be the first of the four major entertainment award shows with a Coldwell Banker brand presence in 2013.

The Coldwell Banker Real Estate "Blue Carpet" strategy will also have commercials running on the 55th annual GRAMMY Awards on CBS (February 10), the 85th annual Oscars on ABC (February 24) and the 65th annual Emmys on ABC (September 22). These four award shows reached nearly 110 million viewers in 2012.

"As the housing market continues to recover, we find ourselves in an exciting time in real estate as consumer confidence rises and inventory levels are lowered in many markets," said Michael Fischer, chief marketing officer of Coldwell Banker Real Estate LLC. "By accelerating our national media buy into January and early February, we are looking to build momentum by reaching potential buyers and sellers before the start of the traditional Spring home buying season. Because awards show broadcasts can be true family viewing events, it couldn't be a better place to connect with buyers and potential sellers on a feel-good, emotional level."

In addition to advertising buys on ABC, CBS and NBC for the four award shows, Coldwell Banker Real Estate will also have exclusive video and social integrations pre-, during- and post- shows, as well as exclusive media buys on Live from the Red Carpet, Fashion Police and E! After Party for each event. Coldwell Banker Real Estate will also run spots throughout the year on such high-profile events as NBC's 4th of July Fireworks Spectacular, the Thanksgiving Day Parade, the Rockefeller Center Tree Lighting and New Year's Eve with Carson Daly. The brand will also continue to sponsor LXTV Open House, George to the Rescue, and ESPN Baseball Tonight.

Coldwell Banker Real Estate will use existing and new spots from the "Value of Home" campaign conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate.

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

Media Contacts:

Heather Roberts
Coldwell Banker Real Estate LLC

Katy Hendricks
CooperKatz for Coldwell Banker Real Estate LLC


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue Pit® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
BrightStar Care
A small Investment that can Pay Big Dividends! Brightstar Care Franchise is a low overhead, quick to break-even, fast ramp-up, repeat customers.
Homewatch CareGivers
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are...
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
REVOLISM Wellness and Weight Loss
Live Well, Lose Weight and Feel Better with REVOLISM

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)