January 16, 2013 // Franchising.com // Fans of Robeks premium fruit smoothies and fresh juices are pushing the brand into the stratosphere on Facebook. The Restaurant Social Media Index, a partnership between analytics firm DigitalCoco and Nation’s Restaurant News, recently ranked Robeks 11th out of more than 4,400 restaurant brands in growth of “presence” on Facebook.
“We have the best customers in the world,” said Robeks President and CEO Steve Davidson. “They are passionate about us because they trust us to use only the best, natural ingredients in our smoothies and juices, and you can’t get that kind of quality elsewhere.”
The index calculates Facebook presence according to a formula that measures number of fans of the brand’s page, activity, engagement and interaction. Robeks’ Facebook presence grew 27 percent in the third quarter, and its fan count has nearly doubled in 2012.
Even more impressive: the passion fans are showing. Excerpts from recent comments:
“Took my mom to try her first smoothie today...she was done before me.”
“Robeks I need you by my house for me and my pregnant wife!!! I've been driving 2 cities away from diamond bar to Glendora CA just for you! Please help us out! You're the best.”
“The greek yogurt smoothies are great.”
Robeks’ same-store sales have grown in 2012, too, as customers have embraced new menu items and Americans have realized that smoothies and fresh juice are a great way to work more fruits and vegetables into their diet.
Robeks uses whole fruits and vegetables with no artificial flavoring or preservatives. The company has been an innovator since it started in 1996, popularizing fruits like pomegranate and açaí. Major innovations this year include:
Robeks is seeking franchise partners to meet the demand for healthy food franchises. To learn more about Robeks and how you can start a smoothie franchise, visit www.RobeksFranchise.com.
Director of Franchise Development