Red Roof® Honors Military and Government Officials with 15% Off

Company Gives Travel Savings at Properties Nationwide

COLUMBUS, Ohio – January 15, 2013 – Red Roof®, the leader in economy lodging, is showing its ongoing support for military and government members by increasing its military/government discount across properties nationwide. Military and government officials, along with their families, will receive a 15 percent discount on bookings for travel through March 31, 2013.

“Red Roof has a long history of giving back to the men and women who serve our country and protect our freedom,” said Marina MacDonald, SVP Sales & Marketing, Red Roof Inn. “Red Roof believes in cutting costs, not travel; the increased deal is just a small token of Red Roof’s dedication to and appreciation of our soldiers and government officials."

To book the military/government deal, visit redroof.com or call 800.RED.ROOF (877.733.7224) and use code 606732. The increased discount is part of Red Roof’s 40th Anniversary year-long promotions.

To be the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign up to become a member of RediCard®, Red Roof’s loyalty program. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.

About Red Roof®

Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

Contacts:

Paulina Garcia
Hill & Knowlton
paulina.garcia@hkstrategies.com
(305) 443-5454

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454

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