Dickey’s Barbecue Gets Social for the Big Game

Nation’s Largest Barbecue Chain Looks for Biggest Fans and Offers Game Week Specials

DALLAS - Jan. 22, 2013 - (BUSINESS WIRE) - Down. Set. Eat. Dickey’s Barbecue is ready to tackle game day catering with Tailgate Packs and social media contests that will get everyone in the game. Kicking off Tuesday, January 22 and running through Thursday, January 31, the barbecue brand known for fast casual pit smoked barbecue is asking customers to go head–to-head on Facebook and Twitter in the “Are You Dickey’s Biggest Fan?” contest. The Facebook contest winner receives a $500 gift card to cater their big game day party.

“It doesn’t matter which team you’re rooting for because game day is all about enjoying good friends and great tasting food,” said Roland Dickey, Jr., President and CEO of Dickey’s Barbecue Restaurants, Inc. “At Dickey’s, we take the work out of planning a party with our Tailgate Packs that allow customers to take home authentic pit smoked meats and home style sides for their big game day gatherings.”

“Are You Dickey’s Biggest Fan?” contest on Facebook asks fans to submit photos wearing their favorite team jersey while holding a Dickey’s Big Yellow Cup. The winner will celebrate with a $500 gift card to use at any Dickey’s Barbecue location. The Twitter contest asks fans to list in 140 characters or less why they are Dickey’s biggest fan including the hashtag #teamdickeys in their entries. The best entry wins a $50 gift card to Dickey’s.

Dickey’s Barbecue Tailgate Pack includes 3 smoked meats (1 pound each), 3 medium home style sides, buttery rolls and signature barbecue sauce. Customers can pre-order for game day by calling Dickey’s Catering Hotline 1-866-BARBECUE or contact your local store.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 70 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 280 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Nation’s Restaurant News named Dickey’s “Top Five Growth Chains” and they were also named “Best Franchise Deal” by QSR Magazine. For more information visit Dickey’s website or for barbecue franchise opportunities call (866) 340-6188.

Contacts:

Dickey’s Barbecue
Jami Zimmerman
972-248-9899
jzimmerman@dickeys.com

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