Robeks Smoothie Franchise Plans Expansion in D.C. Area

Nation's Capital Has Been an Excellent Market for Premier Smoothie Franchise

WASHINGTON, DC - (Marketwire - Jan 29, 2013) - The nation's premium healthy smoothie and juice bar franchise, Robeks, plans to expand its footprint in the Washington, D.C., area.

The smoothie franchise's first store opened in Washington in 2004, and the brand expanded into surrounding areas before the recession hit in 2007. Robeks stopped growing to focus on helping franchise owners cope. A series of menu innovations helped boost revenue throughout 2012, with same-store sales growing every month. With the economy also growing again, Robeks is ready to resume its growth.

"Robeks is a perfect fit for Washington, D.C. and its suburbs," said Adam Perel, regional director for Robeks. "It's one of the most affluent markets in the country, a place where consumers tend to be both health-conscious and busy -- which perfectly matches Robeks' quick, healthy, portable meal options."

Perel, who opened the first Robeks store in Washington, said the brightening economic picture is good news for potential franchisees: The Bureau of Labor Services reports that unemployment in the D.C. metro area fell to 5.1 percent in October, down from 5.7 percent a year earlier and among the lowest rates in the nation; and real estate website Zillow says that housing prices in Washington are up 9.1 percent compared to last year.

Los Angeles-based Robeks offers entrepreneurs a business model that matches several emerging trends in the food industry. Millions of Americans are responding to the nation's obesity and other health crises by adopting more natural diets that substitute fruits and vegetables for processed food. Nationwide smoothie sales nearly doubled from 2007 to 2011, reaching $2.4 billion, and sales are continuing to grow.

Robeks' smoothies and juices use naturally ripened fruits and vegetables with no artificial ingredients or preservatives. The menu also features many low-calorie options.

"Robeks makes it easy to grab a fast, healthy meal," said Robeks CEO Steve Davidson. "Our smoothies and juices don't just taste good -- they are good."

To learn more about opening a Robeks franchise, visit www.RobeksFranchise.com.

Contacts:

Jimmer Bolden
Director of Franchise Development
(310) 844-1534
jbolden@robeks.com

Adam Perel
Regional Director for Washington, D.C.
(301) 987-9350
adam@robeksdcregion.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Big Boy Restaurants
If you have ever dreamed of owning your very own piece of American history, then Big Boy® might just be the franchise for you. With over 75 years of...
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
PJ's Coffee
PJ's Coffee is expanding and we are looking for passionate and motivated entrepreneurs to join our winning team.
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.