Baskin-Robbins Shoots and Scores Big with its March Flavor of the Month

Reese’s® Buzzer Beater Ice Cream is a Slam Dunk with its Delicious Chocolate and Peanut Butter Flavor Combination

March 06, 2013 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced Reese’s® Buzzer Beater ice cream as its March Flavor of the Month. A slam dunk combination of peanut butter and chocolate-flavored ice cream with Reese’s® Peanut Butter Cups, this indulgent treat will surely make ice cream fans cheer with excitement.

March is an exciting time for college basketball fans and Reese’s Buzzer Beater is the perfect flavor for ice cream lovers to welcome the return of their favorite, annual athletic tournament. Throughout the month of March, Baskin-Robbins is also offering its guests a Reese’s Buzzer Beater Layered Sundae which features Reese’s Buzzer Beater ice cream, hot fudge, Reese’s Peanut Butter Sauce, chopped Reese’s Peanut Butter Cups and whipped cream.

“This March, we wanted to share the excitement of college basketball with our guests and feature a delicious and innovative flavor to honor one of the most popular sporting events of the year,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “Reese’s Buzzer Beater is our tribute to sports fans and ice cream lovers nationwide who want to enjoy a festive and flavorful treat while cheering on their favorite team.”

In participating Baskin-Robbins stores nationwide during the month of March, Reese’s Buzzer Beater ice cream is available by the scoop – in a cup or cone – or as a layered sundae. Also available in fresh-packed pints and quarts, ice cream lovers can bring Reese’s Buzzer Beater home to enjoy with family and friends or to create their own specialty ice cream desserts.*

For more information about Baskin-Robbins’ frozen treats and its March Flavor of the Month, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Contact:

Justin Drake
781-737-5200
justin.drake@dunkinbrands.com

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