OKLAHOMA CITY - March 7, 2013 - (BUSINESS WIRE) - For a limited time, SONIC Drive-In is bringing back its popular Sweet Potato Tots. Introduced last year, SONIC’s fan-favorite Sweet Potato Tots are a first among national quick-service restaurants. This year SONIC is pairing the unique sweet and salty sweet potato goodness with new Spicy Jumbo Popcorn Chicken.
“Our team of chefs worked tirelessly to create the snacking synergy these two new items bring to the SONIC menu”
The sweet plus spicy taste tandem is unique to SONIC and offers the perfect blend of flavors in bite-sized fashion. Spicy Jumbo Popcorn Chicken is available in snack or large size, which makes it perfect for a late-night craving or meal when paired with an order of hot and crispy Sweet Potato Tots.
SONIC knows how important sauces are to the flavor experience, that’s why the 100% all white meat Spicy Jumbo Popcorn Chicken brings with it two brand new and intensely craveable dipping sauces: Creamy Chipotle with a mix of peppers and Berry Spicy with a touch of jalapeño. The new sauces add another kick to the spicy combination.
“Our team of chefs worked tirelessly to create the snacking synergy these two new items bring to the SONIC menu,” said Chef Clas Petersson, SONIC vice president of product innovation. “When you add our Creamy Chipotle and Berry Spicy dipping sauces into the equation, the result is a robust flavor variety not available anywhere else.”
SONIC rolls out the launch of the new products with national television ads featuring SONIC’s iconic Two Guys, local radio and print advertising, digital advertising and social media activity. View the national TV ad here.
SONIC®, America’s Drive-In® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation’s largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant – 398,929 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $2.7 million to public school classrooms in local communities across the country.