CANTON, Mass. - April 10, 2013 // PRNewswire // - Baskin-Robbins, the world's largest chain of ice cream specialty shops, is declaring its love for its loyal guests by announcing three upcoming "Guest Appreciation Days." From April 23 through April 25, participating Baskin-Robbins locations nationwide will thank guests for their support and patronage by offering sweet deals on a number of signature menu items, including:
"Community is at the heart of our business, which is why we're so excited to show our loyal guests just how much we appreciate them by offering great deals on six of our signature menu items during our 'Guest Appreciation Days,'" said Dan Wheeler , Vice President of U.S. Brand and Field Marketing for Baskin-Robbins. "At the same time, we hope to inspire guests to help make a difference by participating in our 'Scoops for Charity' initiative which will support local and national non-profit organizations that are making a positive impact in communities across the country."
To offer guests the opportunity to give back to the community, starting on April 23, guests will be invited to donate $1.00 to The Dunkin' Donuts & Baskin-Robbins Community Foundation (DDBRCF), which will direct all proceeds to local and national non-profit organizations that support efforts to provide food for the hungry, improve safety and positively impact children's health. From April 23 through May 31, guests who make an in-shop donation at participating locations will be given a paper icon in the shape of Baskin-Robbins' famous pink spoon to personalize and showcase on the walls of their neighborhood Baskin-Robbins shop. In appreciation of the donation, guests will also receive five coupons with in-store offers that can be used throughout the summer.
Since 2006, The DDBRCF has donated more than $2.6 million to organizations that share its mission of providing food, safety and children's health to communities across the country. Together with Dunkin' Donuts and Baskin-Robbins franchisees, The DDBRCF provides grants to local community-based organizations. For more information, please visit http://www.dunkinbrands.com/foundation/.
For more information about Baskin-Robbins' "Guest Appreciation Days" and "Scoops for Charity," visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
The Dunkin' Donuts & Baskin-Robbins Community Foundation brings together a wide network of stakeholders, including franchisees, crew members and employees. The focus of the Foundation is to serve our neighborhoods by taking care of their basic needs – safety, hunger relief and children's health.