It Doesn’t Get Any Sweeter – Dickey’s Introduces Miss Ollie’s Tea Nationwide

Nation’s Largest Barbecue Franchise Offers a Sweet New Tea

DALLAS - April 12, 2013 - (BUSINESS WIRE) - Miss Ollie Dickey, mother of Roland and T.D. Dickey, was known for her sweet southern charm and delicious sun tea made right on her front porch – it was a Dickey family favorite. Now, everyone can enjoy Miss Ollie's famous tea at all Dickey’s Barbecue Restaurants nationwide. On April 17, Dickey’s Barbecue will introduce Miss Ollie’s Tea at all of its 300 locations.

“Nothing goes better with barbecue than Miss Ollie’s Tea -- it’s the perfect complement to our slow smoked meats and homemade sides,” said Roland Dickey, Jr., President and CEO of Dickey’s Barbecue Restaurants, Inc. “I can’t wait for our customers to taste it – we have really captured Miss Ollie’s slow sun brewed taste.”

Miss Ollie’s Tea is a proprietary recipe made just for Dickey’s. The new tea is a loose leaf tea made from a crisp blend of the finest orange pekoe and pekoe cut black tea from around the world. Miss Ollie’s Tea provides significantly more flavor due to the higher quality and significantly larger leaf pieces. Customers can enjoy Miss Ollie’s Tea in a Big Yellow Cup or in a one-gallon jug.

“Sweet tea is a customer favorite at Dickey’s Barbecue and our new recipe is an improved product that provides a bolder and richer flavor,” said Dickey. “My grandmother was a great woman and would be proud to put her name on this quality product."

Miss Ollie’s Tea is freshly brewed in each restaurant and is available sweetened or unsweetened. It will be available in all Dickey’s locations April 17.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 71 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Technomic named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.

Contact:

Dickey’s Barbecue
Jami Zimmerman
972-248-9899
jzimmerman@dickeys.com

 

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