PITTSBURGH - April 18, 2013 - (BUSINESS WIRE) - Veteran restaurant marketing executive Michael Branigan has joined artisan frozen treat chain Bruster's® Real Ice Cream as vice president of Marketing and Product Innovation.
Founded in 1989, Bruster’s has more than 200 locations in 18 states, serving ice cream, waffle cones, shakes, cakes and pies that are made fresh daily on site. Premier industry publication Nation's Restaurant News just released its Special Report of Consumer Picks. Bruster's was ranked number 10 out of 100 limited-service restaurants nationwide.
Branigan previously served as vice president of Marketing at Sizzler USA, where he was credited with helping to lead the venerable steakhouse’s post-bankruptcy turnaround. His marketing tenure also includes bd's Mongolian Grill, Damon's Grill, Hooters of America, American Restaurant Group, and Carl’s Jr.
According to Bruster’s Chief Executive Jim Sahene, Branigan is playing a key role in devising a brand re-launch strategy that will be introduced in May. “Mike’s experience helping to shape and grow a variety of successful restaurant concepts, combined with his endless energy and passion, make him a great choice to lead our revitalization efforts,” said Sahene.
Bruster’s strong franchise community and products Branigan described as “simply amazing,” attracted him to the brand. “This is a rare opportunity to help a really great, small company grow into a true industry powerhouse,” he said between spoonfuls of Jamaican Me Crazy, his favorite flavor. "I am on a mission to bring Bruster’s unique frozen treats to more neighborhoods here in the U.S. and overseas.”
Mentoring young adults serves as Bruster's foundation and operating platform. At its 200-plus locations in 18 states and the nation of Guyana, more than 20 flavors are hand prepared daily from among 180 original ice cream recipes. Children less than 40 inches tall receive free baby cones daily, and free "Doggie Sundaes" reward pets for bringing their owners to a location. For franchising opportunities and available territories worldwide, please contact Lori Molnar at 724-312-8739 or firstname.lastname@example.org.
For Bruster’s Real Ice Cream
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