Bruster's® Real Ice Cream Hires Michael Branigan as Marketing V.P.

Restaurant Veteran to Help Lead Brand Re-Launch

PITTSBURGH - April 18, 2013 - (BUSINESS WIRE) - Veteran restaurant marketing executive Michael Branigan has joined artisan frozen treat chain Bruster's® Real Ice Cream as vice president of Marketing and Product Innovation.

Founded in 1989, Bruster’s has more than 200 locations in 18 states, serving ice cream, waffle cones, shakes, cakes and pies that are made fresh daily on site. Premier industry publication Nation's Restaurant News just released its Special Report of Consumer Picks. Bruster's was ranked number 10 out of 100 limited-service restaurants nationwide.

Branigan previously served as vice president of Marketing at Sizzler USA, where he was credited with helping to lead the venerable steakhouse’s post-bankruptcy turnaround. His marketing tenure also includes bd's Mongolian Grill, Damon's Grill, Hooters of America, American Restaurant Group, and Carl’s Jr.

According to Bruster’s Chief Executive Jim Sahene, Branigan is playing a key role in devising a brand re-launch strategy that will be introduced in May. “Mike’s experience helping to shape and grow a variety of successful restaurant concepts, combined with his endless energy and passion, make him a great choice to lead our revitalization efforts,” said Sahene.

Bruster’s strong franchise community and products Branigan described as “simply amazing,” attracted him to the brand. “This is a rare opportunity to help a really great, small company grow into a true industry powerhouse,” he said between spoonfuls of Jamaican Me Crazy, his favorite flavor. "I am on a mission to bring Bruster’s unique frozen treats to more neighborhoods here in the U.S. and overseas.”

About Bruster’s Real Ice Cream

Mentoring young adults serves as Bruster's foundation and operating platform. At its 200-plus locations in 18 states and the nation of Guyana, more than 20 flavors are hand prepared daily from among 180 original ice cream recipes. Children less than 40 inches tall receive free baby cones daily, and free "Doggie Sundaes" reward pets for bringing their owners to a location. For franchising opportunities and available territories worldwide, please contact Lori Molnar at 724-312-8739 or lori@brusters.net.

Contact:

For Bruster’s Real Ice Cream
Brad Ritter Communications, LLC
Brad Ritter
866-284-2170
BRitter@bradritter.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
SiempreTax
SiempreTax+ is a low-investment tax franchise opportunity. SiempreTax+ specializes in tax return preparation for individuals and small businesses in...
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)