Ben & Jerry’s Rolls into Los Angeles with Free Scoops

Truck Tour Serves up Greek Frozen Yogurt in LA through June 10

LOS ANGELES - May 6, 2013 - (BUSINESS WIRE) - Thirty four years ago, exactly to the day, two homemade ice cream guys named “Ben” and “Jerry” opened up the front door at their little mom & pop Scoop Shop in Burlington, Vermont to celebrate their first year of business by handing out free ice cream all day long. Fast forward from 1979 to 2013 and Ben & Jerry’s is STILL giving it away. On their anniversary, Ben & Jerry’s brought their fun flavors to the Cinco de Mayo Festival in the City of Angels. The truck is just getting started as they embark on a month long tour to bring Ben & Jerry’s just in time to beat the heat of the season.

The truck will not only visit local businesses, movie production studios, non-profits like the Los Angeles Air Force Base and community gatherings through June 10. Twitter savvy fans can have the Ben & Jerry’s truck come directly to their home or office to serve up scoops of peace, love and a few of the company’s best, fresh and fruity flavor combinations - just in time for an afternoon spring fling simply by Tweeting @BenJerrysWest!

Super Scoopers/Road Warriors/Truck Coordinators Jana Steele and Dan Bookmiller are the friendly faces operating the truck in Los Angeles. Stop by and ask for Dan and Jana by name as they dish out smiles via thousands of scoops across L.A. for Ben & Jerry’s. “Isn’t it fantastic?” rhetorically asked Jana about the traveling truck tour. “Hit us up on Twitter @BenJerrysWest;” added Steele, “we’re just going around making people’s day!”

The truck will feature some of the finest in the company’s Greek Frozen Yogurt flavor line up, including:

  • Liz Lemon: Lemon Greek frozen yogurt with a blueberry lavender swirl
  • Raspberry Fudge Chunk: Raspberry Greek frozen yogurt with fudge chunks
  • Banana Peanut Butter: Banana Greek frozen yogurt with peanut buttery swirls

Fans can get the scoop, literally, by following the truck on Twitter @BenJerrysWest, or they can check out www.facebook.com/benjerry. Tweet the truck for a chance to bring some peace, love and new Greek Frozen Yogurt to your worthwhile event.

Want to own a Ben & Jerry’s Scoop Shop? We’re looking for a few progressive entrepreneurs in key markets. Call 802-923-2431.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Contacts:

Ben & Jerry’s
Sean Greenwood
802-923-2648
Grand Poobah PR
sean.greenwood@benjerry.com

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