Dickey’s Barbecue Hits the Mother Lode on Mother’s Day
The Barbecue Challenge Ignites: Moms vs. Dads
DALLAS - May 15, 2013 - (BUSINESS WIRE) - Move over dads, moms prove they may be the real barbecue fanatics in the family. Dickey’s Barbecue is pleased to announce record Mother’s Day sales. Year over year sales were up a full 25% and the company also reported the best system-wide sales for a Sunday in the 72 year history of the rapidly growing barbecue concept.
“Mother’s Day has always been a great day in sales but not traditionally our strongest Sunday,” said Roland Dickey, Jr. President and CEO of Dickey’s Barbecue Restaurants, Inc. “This year we beat all company sales records for Mother’s Day even without a special offer geared to the holiday. We’re energized and looking forward to the upcoming Memorial weekend and Father’s Day.”
Dickey’s Barbecue is officially the nation’s largest barbecue franchise and was recently named the fastest growing fast casual restaurant concept by Technomic. Dickey’s celebrated Mother’s Day through a social media contest “Mom & Me” which asked fans to post pictures sharing a Big Yellow Cup of the new Miss Ollie’s Tea with their mom. The Texas-based barbecue company is planning a similar campaign to engage customers for Father’s Day.
“Families were out in force for Mother’s Day and we are thrilled that so many enjoyed our Kids Eat Free on Sunday promotion that we have always offered on Sunday,” said Dickey. “Especially on Mother’s Day, families are looking for good quality dining options at affordable prices – and the free ice cream doesn’t hurt either!”
About Dickey's Barbecue Restaurants
Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 71 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to almost 300 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Technomic named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.
Dickey's Barbecue Restaurants
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