Smoothie Franchise Robeks Offers Major Incentive for Franchisees

System Slashes Initial Franchise Fee -- in Some Cases, to $0

LOS ANGELES, CA - (Marketwired - May 21, 2013) - Premium smoothie and juice franchise Robeks is eager to help franchisees take advantage of a market that is primed for small business success -- and is offering thousands of dollars in discounts to help make it happen.

The growing economy, paired with low commercial rents that haven't rebounded from the recession, is making 2013 a promising time to start a new business. To encourage entrepreneurs, Robeks is slashing its initial franchise fee 50% from $30,000 to $15,000 for a new Robeks owner, or from $52,500 to $30,000 for a new owner who signs on to open three stores. Veterans will pay even less -- just $10,000 for the rights to open a Robeks franchise. For existing Robeks owners who wish to open another location, the fee is dropping to $0. The lowered (or eliminated) fees are part of an incentive program that Robeks is offering through July 1, 2014.

"Now is an excellent time to open a Robeks smoothie franchise, but we wanted to make it even better," said CEO Steve Davidson. "Our revenues continue to grow, and the demand for healthy foods continues to soar. The lending environment is beginning to ease up, too, and this program will make it easier for new business owners to put together the money they need to launch or expand their business."

It's a good time to be a leader in the smoothie business. Same-store sales for Robeks grew 6% from 2011 to 2012, and sales were up over 6% in the first quarter of 2013 as customers embraced a revamped menu with innovations such as Greek yogurt smoothies, kale smoothies, and an expanded line of fresh-squeezed fruits and vegetables.

About Robeks

Smoothies are poised to grow more popular as Americans search for healthy alternatives to fatty, salty, processed foods. Robeks uses only whole fruits and vegetables and other natural ingredients -- no artificial preservatives or flavoring -- and tailors its menu to the various nutritional needs of guests. The company's commitment to custom nutrition also makes it a favorite stop for people looking for delicious ways to stay on vegan or gluten-free diets.

To learn more about Robeks and how you can start a smoothie franchise, visit

Media Contact:

Jimmer Bolden
Director, Franchise Development


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