Red Roof’s Mobile Truck Tour Rolls into Toronto for Woofstock 2013
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Red Roof’s Mobile Truck Tour Rolls into Toronto for Woofstock 2013

June 05, 2013 // // COLUMBUS, Ohio - Red Roof’s 40th Anniversary Mobile Truck Tour is rolling into Toronto June 8-9, just in time to greet 300,000 plus pet-lovers during Woofstock 2013. The pet-friendly hotel chain has hit the road this summer in honor of its 40th anniversary, rolling out its remodeled NextGen® room type to customers across the U.S. and Canada via the custom made NextGen® semi-truck.

The truck features a complete hotel room that is a perfect replica of a NextGen room: modern furniture, wood-like floors, additional electrical outlets and technological amenities, flat screen TVs, ergonomic chairs and much more! With NextGen, modern convenience meets great price; it’s exactly what customers are looking for. Woofstock visitors will be able to step in and stroll around the room with their furry friends in tow.

"Red Roof has been welcoming families for 40 years and pets are an important part of our guest’s family,” says Marina MacDonald, SVP Sales and Marketing. Our guests will find pet-friendly rooms at every one of our 350 locations nationwide. Woofstock is a perfect opportunity for Red Roof to reach out to pet lovers and let them know that Red Roof welcomes them and that we share their love of pets.”

Launched in 2003, Woofstock hosts dog lovers and their four-footed friends every summer and is the largest outdoor festival for dogs in North America. The festival runs June 8th and 9th, 2013 and is open from 10am-6pm at St. Lawrence Neighborhood Market. Attendees who tour the truck during Woofstock will receive a complimentary plush pet and Red Roof custom giveaways.

Travel enthusiasts can log on to Red Roof’s dedicated blog, for insights about the brand, travel and of course, four-footed friends. Pet lovers are also encouraged to check out Red Roof Luvs Pets.

For more information about Red Roof, please visit or call 1-800-RED-ROOF.

About Red Roof®

Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit



Lindsey Norris
Hill & Knowlton
(305) 443-5454


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