Hooters Introduces Late Night Menu for "Night Owls"

World-famous wing destination caters to late night crowd with half price appetizer deals.

ATLANTA - June 12, 2013 - (BUSINESS WIRE) - Hooters of America, LLC, today announced it is dishing out a brand new late night menu designed for night owls on the prowl for special deals on their favorite Hooters appetizers and beverages. The new late night half price appetizer menus are available every night from 10 p.m. until close at Hooters locations across the U.S.

Hooters late night menus feature a half-price deal on select signature Hooters appetizers items, such as fried pickle chips and Buffalo chicken sliders. In addition, guests can take advantage of thirst-quenching drink specials and an expanded bar menu.

“Hooters is the perfect place to relax and enjoy time with friends at any time of the day, but the late night atmosphere seems to invite even more laughs, memorable moments and good times,” said Dave Henninger, chief marketing officer, Hooters of America. “Whether Hooters is a place where everyone meets up for a bite to eat, or a late night respite where friends gather to share a few beers, Hooters wanted to introduce a menu that caters to the night owls and provides awesome deals on many of their favorite appetizers and beverages.”

The late night menu is accompanied by a national television commercial called “Rave,” where a group of friends look to escape the tragically hip night club scene and quickly decide to make their way to Hooters. Billboards around the country will also feature late night messaging.

The late night promotions are a continuation of the Step Into Awesome campaign, where guests are invited to share their personal awesome moments at Hooters via Twitter and Instagram with a #StepIntoAwesome hashtag. All of those moments are populated into the Step Into Awesome website, www.stepintoawesome.com.

In addition to the new late night menu, Hooters expanded its full menu to offer even more salads, sandwiches, seafood dishes and other delicious food options for guests to enjoy. Of course, Hooters continues to serve its world-famous traditional and boneless chicken wings with Buffalo sauce favorites, ranging in heat from mild to 911, as well as signature sauces on select Hooters menus, such as teriyaki-style samurai, lemon pepper and chipotle honey.

The late night menu is available seven days a week at each of the more than 355 Hooters restaurant locations across the United States. For more information about the Hooters late night menu or to find your nearest Hooters location, visit www.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of over 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly, world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.twitter.com/Hooters or www.Facebook.com/Hooters.

Contact:

Largemouth Communications
Kelly Propst
919-459-6453
kelly@largemouthpr.com

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