Iconic Brand TCBY Supports Fathers Nationwide with Complimentary 'Fro-Yo' on Father’s Day Weekend
Touching on family-friendly nature of the original frozen yogurt, legacy brand gives even more reason to celebrate dads.
Denver, CO (PRWEB) June 12, 2013 - Father’s Day offers families everywhere a chance to come together and celebrate the dads in their life, so adding a healthy treat to the mix makes it even better. The Country’s Best Yogurt (TCBY) is treating fathers nationwide this year to a special – and free – offer. On Sunday, June 16, any dad who enters one of the 400-plus unit TCBY locations nationwide will receive up to a 6 oz. cup of frozen yogurt, either for self-serve or a small cup or cone in traditional locations.
The offer includes all flavors of yogurts and sorbets, any toppings combinations and all “Super Fro-Yo.” In 2011, TCBY introduced an elite classification of super nutritious frozen yogurt known as Super Fro-Yo, ideal for the healthy and active dad. Super Fro-Yo contains a special combination of nutrients that work together to improve an overall sense of well-being. Each 4 oz. serving must meet nutritional guidelines that include one gram or less of saturated fat, three grams of fiber, four grams of protein, seven types of live and active cultures/probiotics, 20 percent DV Vitamin D, 20 percent DV Calcium, 10 percent DV Vitamin A and be 120 calories or less.
Dads are leading their families in more healthful food choices. TCBY’s frozen yogurt, the industry’s leader since 1981, makes for a smart addition to any Father’s Day weekend. With the healthiest proprietary yogurt in the market today and one of the few brands to create its own product internally, TCBY is eager to brighten dad’s special day.
“On the day that we honor dads, we want to reward them for all the hard work they do,” said Neal Courtney, interim Chief Executive Officer of TCBY’s parent company, Famous Brands International. “Since there’s nothing more special than some quality one-on-one time with dad, we want to encourage everyone nationwide to come on out for a free treat on us, no strings attached.”
Many of the franchisees within the TCBY network recall the origins of the brand fondly. Many are also dads themselves, now working to help continue its legacy, such as these individuals’ stories:
- Sam Batt, Charlotte, N.C. Sam owns over a dozen TCBY stores located in and around the Carolinas. He was the first TCBY franchisee to bring up the idea of transitioning to the now popular “self-serve” format. Since then, his businesses have taken off and he’s aiming to open up 29 franchises by the end of 2015. Sam lives in the area with his wife, two boys (ages two and four), and has another child on the way.
- Tommy Douglas, Jacksonville, Fla. Tommy currently owns three TCBY stores in the Jacksonville area and is planning the first self-serve TCBY in a hospital at St. Vincent’s Medical Center. Tommy left the insurance industry looking for a career more fun for him and his family. His two sons and daughter have all helped manage or work in the TCBY stores along with his wife, Becky.
- Ron Rye, Memphis, Tenn. Ron owns four TCBY stores in the Memphis territory. One of Ron’s TCBY stores has been around since 1985, making it twice as old as any of Ron’s three daughters who are 14, 11, and five. Ron serves as the TCBY Franchise Association President, helping with the corporate guidance of the company. He’s assisted by his wife, Michelle, who juggles her duties as mother with managing the TCBY locations, the couple’s other business ventures, and just recently added another corporate sales job to her workload.
With a renewed growth focus, TCBY launched a new prototype in the fall of 2010 that introduced a self-serve model to the system to complement its legendary traditional unit. Representing 39.5 percent of the entire market in 2012, self-serve yogurt stores are continuing to grow in popularity and demand, as consumers are placing a larger emphasis on portion control (IBIS World). While TCBY has capitalized on the self-serve model, the brand has also sparked a renewed excitement from multi-unit/multi-brand franchisees interested in developing the TCBY brand in elite real estate locations and markets. Big franchisees from Qdoba, Subway, Five Guys and Mrs. Fields Cookies have signed on in the last year.
For more information, visit franchising.tcby.com.
TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 400-plus franchise locations systemwide, offers an extensive product line, with all yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY is part of Famous Brands International and a sister company to Mrs. Fields. For more information, visit http://www.tcby.com or franchising.tcby.com.
No Limit Agency
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances