The HoneyBaked Ham Company Sets Eye on the Northeast for Rapid Growth and Expansion
Iconic Company Plans to Bring Franchise Stores into Northeast States for the First Time in its 50+ Year History
ATLANTA - June 25, 2013 - (BUSINESS WIRE) - The HoneyBaked Ham Company of Georgia, an Atlanta-based premium food retailer with more than 400 locations nationwide, 189 of which are franchisee-owned, is eyeing aggressive growth in the northeast portion of the United States as part of a larger objective to sign more franchise deals in areas where the demand for brand is growing.
With only 20 locations open collectively in New York, New Jersey, Connecticut, Massachusetts, and New Hampshire, the brand is looking to expand its brick and mortar locations not only in those states, but also in their northeast counterparts such as Vermont, Maine and Rhode Island for the first time in the company’s 50+ year history. In total, the brand has the capacity to open 30 more franchise locations across the region over the next five years.
“Our great tasting signature hams and turkeys leave an unforgettable mark across the country, and the demand is growing in the northeast region,” said Molly Kesmodel, VP of Franchise Development for The HoneyBaked Ham Company. “Strategically speaking, we have had a solid year thus far with signed deals in Pennsylvania, Alabama and Georgia. As we come to the mid-year mark, we are now looking to prioritize efforts where there is strong interest for HoneyBaked growth and we are well-positioned to serve customers and entrepreneurs as we continue to open many more locations in the region.”
HoneyBaked has established a well-rounded variety of alternatives to deliver their premium products to consumers. In addition to their online and catalog options, franchise locations also offer deli cafés and catering including signature sandwiches, salads, and fresh made sides. In addition, they also offer seasonal kiosks for added convenience in areas surrounding the current brick and mortar locations.
“Considering our strong brand recognition in the market, we are confident we can establish a strong base of franchisees and consumers to carry the brand into the next chapter of our history, particularly as we continue to evolve our company,” said Melissa McFarlin, Director of Franchise Development. “With a surefire approach to delivering on our brand promise, substantial experience and menu offerings that trump our competition, we look forward to great things to come in the near and long-term.”
With the steadfast way the brand is growing, potential franchisees have many career options and possibilities to pursue with HoneyBaked. For more information, visit HoneyBakedFranchise.com.
HoneyBaked was founded in 1957 and is a premium food retailer known for the most flavorful, moist and tender Honey Baked Hams® and Turkey Breasts you’ll find anywhere, as well as a host of other fully cooked entrees, side items and desserts. HoneyBaked has become a tradition for families nationwide who can now shop at more than 400 HoneyBaked locations. To become a HoneyBaked franchise owner, visit www.honeybakedfranchise.com or call 866.968.7424.
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