Success Spurs Opening of New Daily Juice Location in Austin Area
Rising Customer Demand Provides Increasing Opportunities for Savvy Franchisees
July 03, 2013 // Franchising.com // Austin, TX - Since 2003, Daily Juice has been the go-to destination for made-to-order organic juices and smoothies in Austin. The company will expand its presence in the Texas capital with the opening of the newest Daily Juice location at 3300 Bee Cave Road in Westlake Hills.
Daily Juice serves organic, cold press juices and smoothies prepared from fresh vegetables, fruits and superfoods, as well as highly nutritious grab-and-go foods in a quick-service, uniquely cultural environment. Busy, health-conscious consumers rely on Daily Juice as a destination for unique drinks and products with an emphasis on health and nutrition. Daily Juice is seeking to become a global brand by providing an accessible source of authentic, nurturing energy to the world one community at a time.
Daily Juice uses only the base elements from nature to create drinks that are naturally healthy and detoxifying, incorporating the widest spectrum of nutrient-dense fruits and vegetables across its menu with no ice or dairy fillers. The existing Daily Juice franchises in the Austin area have drawn crowds and generated customer demand to the point where the organic juice bar location has become a happy necessity.
“Keeping up with customer demand because your product has become so popular is a great ‘problem’ to have. The Daily Juice franchise model has proven overwhelmingly successful for us,” said Daily Juice co-founder and CEO, John Martin.
Daily Juice’s exceptional culture, magnetic and memorable customer experience and strong operating system coupled with a rapidly growing and underserved consumer demand for organic juice bar options that are delicious, nutritious and competitively priced make it perfectly poised for growth in the quick-service restaurant market.
Global Industry Analysts reported that juice consumption recorded strong sales in developed and developing markets in the face of the economic recession. Demand for juices, and fruit juices in particular, continues to rise mainly due to increasing consumer awareness of the health benefits of a balanced diet. The global juices industry reached a worth of almost $84 billion in 2010, after recording yearly growth in excess of 2 percent for the four preceding years, according to MarketLine.
Martin and his team have ambitious plans for Daily Juice, with a new franchised operational model, refreshed brand and store format in place.
Earlier this year Daily Juice Group, LLC completed its capital raise on a valuation of $5 million in funding from a private equity group. The capital will be used to build a support team at the corporate headquarters, including franchise operations, marketing and site selection.
The company plans continued franchise expansion through other major metropolitan markets in Texas, such as Dallas, Houston and San Antonio, before expanding into other prime markets, including California, Florida and Colorado. Martin expects to have almost 100 juice bar locations open by the end of 2016.
“The level of growth we have experienced so far gives me great confidence that these numbers are well within our reach,” Martin said.
More information about Daily Juice can be found at www.dailyjuicecafe.com.
SOURCE Daily Juice
Sanderson & Associates, Ltd.