Hooters Goes "Back to the Beach" with New Summer Menu

World-famous Wing Destination Pays Homage to Beach Heritage with New Seafood Dishes

ATLANTA - July 11, 2103 - (BUSINESS WIRE) - Hooters of America, LLC, today announced it is dishing out a new limited time only summer menu designed to honor its heritage as the classic beach joint established in Clearwater, Fla. 30 years ago. The “Back to the Beach” menu will include favorite seafood dishes such as blackened mahi sandwich, Cajun shrimp, drunken shrimp and mussels and snow crab legs.

“Honoring the heritage of the Hooters brand is important as we celebrate our 30th anniversary as one of the most successful casual dining restaurants in the world,” said Dave Henninger, chief marketing officer, Hooters of America. “The ‘Back to the Beach’ menu pays tribute to our roots as a fun beach joint while also expanding our menu to offer customers delicious, seasonal seafood options, perfect for the summer months.”

As part of the Step Into Awesome campaign, Hooters guests are invited to share photos of their favorite seafood dishes via Twitter and Instagram with a #StepIntoAwesome hashtag. The best moments will be featured on the Step Into Awesome website, www.stepintoawesome.com.

Items from the “Back to the Beach” menu are of the highest quality and are seasoned and served in accordance to the excellent standards Hooters has come to be known for. The blackened mahi sandwich features a center cut mahi blackened and seared to perfection with house made coleslaw, sliced tomatoes and a spicy remoulade on a brioche bun. The Cajun shrimp dish includes steamed shrimp with a spicy blend of Creole flavor. Hooters drunken shrimp and mussels are served with a tasty blend of butter, garlic and lemon, with slices of Texas toast to ensure guests can soak up the delicious broth. Guests may also enjoy a pound of our snow crab legs, imported fresh from the icy waters of Alaska.

In addition to the “Back to the Beach” menu, Hooters recently launched a new late night menu that offers night owl customers half-price deals on select signature Hooters appetizer items every night from 10 p.m. until close. Of course, Hooters continues to serve its world-famous traditional and boneless chicken wings with Buffalo sauce favorites, ranging in heat from mild to 911, as well as signature sauces on select Hooters menus, such as teriyaki-style samurai, lemon pepper and chipotle honey.

The “Back to the Beach” menu is available for a limited time at each of the more than 355 Hooters restaurant locations across the United States. For more information about the Hooters “Back to the Beach” menu or to find the nearest Hooters location, please visit www.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of over 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly, world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.twitter.com/Hooters or www.Facebook.com/Hooters.

Contact:

Largemouth Communications
Kelly Propst
919-459-6453
kelly@largemouthpr.com

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