Dickey’s Barbecue Adds Whole Meats Offering to Menu

Nation’s Largest Barbecue Concept Launches Expanded Offerings

DALLAS - July 29, 2013 - (BUSINESS WIRE) - Dickey’s Barbecue, the Dallas-based franchise known for slow-smoked barbecue announced today that they will begin selling whole meat options in all stores across the country. The new menu items will be available starting today and will include slow-smoked briskets, pork butts, barbecue honey hams, smoked turkeys and full racks of ribs.

“I’m excited about our new whole meat offerings because they offer our customers another choice for family meals and events,” said Roland Dickey, Jr., CEO and President of Dickey’s Barbecue Restaurants, Inc. “Taking home a whole smoked brisket or pork butt just smoked hot and fresh in our local pit will be a convenient new selection for our customers to enjoy.”

Customers can order whole meats in the restaurants, online or via phone. Because Dickey’s smokes all meats on-site, items are subject to availability to insure freshness.

“The holidays are right around the corner, and our slow smoked whole meats such as our fall-off-bone ribs or juicy Barbecue Honey Ham can make throwing a party a snap,” said Joette Young, Director of Marketing and Sales for Dickey’s Barbecue Restaurants, Inc. “We smoke it, and you take the credit!”

To kick off the launch of Dickey’s new whole meat options, the company launched #DickeysAllOverYourFace a 6 week campaign that encourages fans to watch, share and comment on all social media platforms. Customers are encouraged to post photos enjoying Dickey’s Ribs on Facebook. From those messy-faced photos, Dickey’s will choose a winner August 30. The winner will be featured as the cover photo on the Dickey’s Facebook Page and website for a day plus they will win a free rack of ribs.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 40 states and holds the title of the world’s largest barbecue franchise. This year both Technomic and Nation’s Restaurant News named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.

Contact:

Dickey’s Barbecue
Jami Zimmerman
972-248-9899
jzimmerman@dickeys.com

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