It’s the Perfect Match: TCBY and Silk® Partner to Launch Silk® Chocolate Almond
Health-conscious Brands Combine Forces to Provide the First Ever National Almondmilk-based Frozen Yogurt; “The Perfect Match” Kick-off Campaign Features Grand Prize Caribbean Getaway
Denver (PRWEB) August 08, 2013 - TCBY and Silk® are proud to announce Silk® Chocolate Almond, the first ever national dairy-free, almondmilk-based frozen yogurt option. Combining TCBY’s legendary frozen yogurt with Silk’s nutritious almondmilk, Silk Chocolate Almond is a delicious addition to the TCBY family of flavors.
“We are excited to let our customers enjoy this new, innovative and revolutionary product,” said Famous Brands International CEO Neal Courtney. “Silk Chocolate Almond is the result of collaboration and development between TCBY and Silk in order to provide our customers with a delicious flavor experience unlike any other currently on the national market.”
As a dairy-free and indulgent offering, there were numerous challenges to ensure TCBY delivered the perfect product. TCBY’s research and development team worked hand-in-hand with Silk, the No. 1 brand of almondmilk, to perfect the formulation, flavor profile, and texture of Silk Chocolate Almond.
The two brands are a naturally perfect pairing. TCBY and Silk customers are linked by their dedication to a healthy lifestyle and love of products that deliver wholesome nutrition without sacrificing taste. Those who previously were unable to enjoy TCBY due to milk allergies or lactose intolerance can now dig in to a swirl of Silk Chocolate Almond.
“Silk is committed to providing even more great-tasting plant-based choices to consumers, and this further extends that commitment,” said Tyler Holm, Vice President of Silk Marketing. “Partnering with TCBY allows us to reach even more consumers with a delicious dairy-free option.”
TCBY and Silk are celebrating their “perfect match” with “The Perfect Match” campaign on social media. Fans are encouraged to join in the celebration by posting to social media, utilizing the #TCBYPerfectMatch hashtag, and by entering the “You + Beach = The Perfect Match" sweepstakes for the chance to win a trip for two to a Caribbean destination of their choice, including airfare, three-night hotel accommodations, and $500 spending cash. The sweepstakes launches in conjunction with Silk Chocolate Almond and runs through August 22nd, 2013. In addition to the Caribbean getaway, weekly winners will receive iPad Minis and daily winners will receive $25 TCBY gift cards. More information is available via “The Perfect Match” Facebook app.
“We’re so excited about the perfect match we found in TCBY and Silk that we wanted to give our fans a chance to close out the summer with the opportunity to win a perfect match of their own,” said Famous Brands International Vice President Dustin Finkel. “What better way to celebrate than with a trip for two to anywhere in the Caribbean?”
TCBY is the established leader for innovation in the frozen yogurt sector. The company was the first to market with its soft serve Greek Super Fro-Yo in 2012 and was recognized for the launch of its healthy Super Fro-Yo line in 2011.
Interviews with members of the TCBY and Silk team are available. Visual elements and samples of the new product are also available by request.
For more information, http://franchise.tcby.com/ and http://silk.com/.
TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 400-plus franchise locations systemwide, offers an extensive product line, with all yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY is part of Famous Brands International and a sister company to Mrs. Fields. For more information, visit http://www.tcby.com or franchising.tcby.com.
Silk was founded in 1996 on a promise to make the world a healthier place. The brand believes that plant-based foods are the best way to nourish people and the planet and today offers a broad portfolio of nutritious, great-tasting milk alternatives, including Silk® Soymilk, Silk PureAlmond,® Silk PureCoconut® and Silk Fruity and Creamy. Silk’s products use the highest-quality plant-based ingredients, and Silk is a proud participant in the Non-GMO Project’s Product Verification Program. Silk is also committed to making the world a healthier place through socially responsible and environmentally sustainable business practices, and supports programs like Change the Course—an ongoing effort to conserve freshwater and preserve the ecological health of the Colorado River Basin. For more information, visit http://www.silk.com, Facebook.com/SilkUS or follow us on Twitter @LoveMySilk.
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