WALLINGFORD, Conn. - Aug. 8, 2013// PRNewswire // - Edible Arrangements, the #1 name in fresh fruit arrangements, announced today that it has selected creative powerhouse The Richards Group as its creative advertising agency, and industry leader Horizon Media as its media agency of record. The Richards Group and Horizon Media will begin working for Edible Arrangements, effective immediately.
The Richards Group, based in Dallas, Texas, is the largest independently owned agency in the country and, under the direction of founder Stan Richards, is considered one of the nation's leading branding and creative agencies. The firm has been recognized worldwide for its breakthrough creative advertising and marketing campaigns for brands such as Chick-fil-A, The Home Depot, T.G.I. Friday's, Motel 6, and many others. Its dramatic "Farmer" commercial for Ram Truck was named by many services as the #1 commercial on the 2013 Super Bowl telecast.
Based in New York, Horizon Media is one of the fastest growing media services agencies and the 8th largest in the US according to Advertising Age. The agency was recently awarded thinkLA's 2013 Media Agency of the Year. In 2012, Horizon Media was honored two years running in Advertising Age on its Best Places to Work list and agency President, CEO and Founder, Bill Koenigsberg was recognized as Advertising Age's Industry Executive of the Year. In addition, Horizon was awarded MediaPost 2011 Independent Media Agency of the Year, and was included as one of Fast Company's 2011 Most Innovative Marketing and Advertising Companies. The agency will be responsible for all communications planning and activation across all channels.
"We're thrilled with the new partnerships," said Edible Arrangements® CEO Tariq Farid. "These two agencies not only are considered leaders in the advertising and marketing industries, but they also share our entrepreneurial mindset and business philosophy. We are confident that they are the perfect partners to bring a fresh approach to our marketing that will take the Edible Arrangements brand to the next level."
Farid said the first campaigns by the new agencies are planned to launch later this year.
With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 Businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked in Inc.'s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
SOURCE Edible Arrangements