NASHVILLE, TN - (Marketwired - Aug 27, 2013) - As soon as a potential home buyer walks through the front door of a home, the house is already making lasting impressions. Does the home look inviting? Are the rooms spacious? Does it look like somebody changed the oil of a 1974 Chevy Nova on the living room carpet? ChemDry cleans 10,000 homes a day -- enough to know that the last question isn't entirely a joke -- and has mastered the art of restoring a beat-up carpet to its previous glory, using green-certified solutions to lift away years of grime.
As home sales gather speed -- the number of June sales was up 15.2% compared to a year ago, according to the National Association of Realtors -- demand is growing for professional carpet cleaning franchises. A spotless carpet can mean the difference between a home that sits on the market fetching lowball offers and one that sells quickly at top dollar.
Real estate agents know this, which is why many of them keep ChemDry's number on their cell phones.
"When homes are selling, it's a great time for a ChemDry franchise owner to win a lot of new customers," said D'wayne Tanner, vice president of franchise development. "Selling agents know that a few hundred dollars' worth of quality cleaning more than pays for itself, and really savvy agents sometimes find a bargain for their clients by steering them toward a house with rough carpeting, knowing that ChemDry will be able to provide a cheap early 'renovation' project that will also make the home healthier."
Once a ChemDry franchise owner wins a new customer, they can expect a lot of additional business -- 96% of ChemDry customers are repeat users. Repeat business drives profits.
Founded in 1977, ChemDry is the world's leading carpet and upholstery cleaner, serving 10,000 homes a day. Its green-certified solution and proprietary hot carbonating extraction process deliver a faster-drying, deeper, healthier cleaning. Its highly ranked franchise system, which consists of 3,500 units, extends worldwide. For more information, visit www.chemdryfranchise.com.
Vice President for Franchise Development